Zedge.net's 12 Ringtones of Christmas Campaign Launches

NEWARK, N.J.--(BUSINESS WIRE)--Zedge (www.zedge.net), the popular destination for user-generated mobile content, has partnered with more than 60 labels, artists and managers, including B-Real from Cypress Hill, DEVO, The Midnight Youth, Trin-I-Tee 5:7 and emerging artists such as Irving, This City Sunrise and Steriogram, for its 12 RINGTONES OF CHRISTMAS promotion. Much of the mobile content presented as part of 12 Ringtones is available only on Zedge and only through this campaign. The 12 Ringtones of Christmas campaign runs from December 14, 2007 to January 14, 2008.

“The 12 Ringtones of Christmas campaign is an example of how Zedge works with content owners to greatly increase the visibility of their artists while providing a fun way for Zedge users to ‘free their phones’ with the hottest, exclusive mobile music content”

To access, fans go to the http://www.zedge.net/christmas to discover featured artists and the entire roster of artists, with profiles and free mobile content from each of them. From there, fans can browse profiles, follow links to artist sites, and for those that want to download wallpapers, videos and ringtones, there are links on each page for all the content available from Zedge for that artist.

Along with their contributions, all artists created their very own profile page they can share with other users. The profiles feature their latest news, album drops, tour dates, biographies, and relevant links to their own sites.

“12 Ringtones of Christmas represents a new paradigm in the promotion and delivery of music and mobile content to both Zedge users and all fans of great music. By partnering with top managers, labels, and emerging artists, Zedge is bringing its 6.6 million users in 216 countries free ringtones, images and video—many of which are available on mobile for the first time and only through Zedge,” said Moshe Berger, head of Zedge Studios and CEO of its parent, IDT Internet Mobile Group (IIMG).

“The 12 Ringtones of Christmas campaign is an example of how Zedge works with content owners to greatly increase the visibility of their artists while providing a fun way for Zedge users to ‘free their phones’ with the hottest, exclusive mobile music content,” said Mark Frieser, SVP of Marketing at IIMG.

Zedge represents a significant promotional opportunity for content owners, with a large growing membership and a proven value to the lucrative 16-24 market. In the year since IIMG acquired Zedge, the service has experienced phenomenal growth, with a doubling of its membership – from three million to 6.7 million users, an increase of daily registrations of more than 95% to over 12,000 new members daily, and more than eight million pages viewed daily on the site. Zedge members (Zedgers) download over 750,000 unique pieces of content daily from the library of 1,000,000 items including ringtones, images, themes, videos, screensavers and games.

About IDT Internet Mobile Group/Zedge Ltd.:

IDT Internet Mobile Group (IIMG), a division of the Fortune 1000 telecommunications firm IDT (NYSE: IDT, IDT.C), is a leader in the development, management and growth of cross-platform consumer entertainment, distribution and financial services. From providing mobile content to consumers in over 200 countries through the mobile content portal Zedge to the creation, development and distribution of top graphic novels through IDW Publishing and providing cash remittance services via mobile phones to millions of people living abroad, IIMG is dedicated to turning innovative ideas and companies into products and services that span various industries.

About IDT Corporation:

IDT Corporation is an innovative and opportunity seeking multinational holding company with operations that span various industries.

In this press release, all statements that are not purely about historical facts, including, but not limited to, those with the words “believe,” “anticipate,” “expect,” “plan,” “intend,” “estimate,” “target” and similar expressions, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All forward-looking statements and risk factors included in this document are made as of the date hereof, based on information available to IDT as of the date thereof, and IDT assumes no obligation to update any forward-looking statements or risk factors.