Strategy Analytics: Palm Centro and Samsung i760 Most Innovative Mobile Designs

Buyers Seek Multifunction, Integrated Mobile Device

BOSTON--(BUSINESS WIRE)--The latest buyer behavior report from the Strategy Analytics Wireless Device Lab, “Design Labs USA: Palm Centro & Samsung i760 Most Appealing Innovative Designs,” looks at style perceptions of pre-launched and newly released devices in the USA.

“The Nokia Prism is perceived as the most feminine and fun new product, appealing to our Voice + Music segment.”

The Palm Centro attracted the most attention from nearly half of the tested US consumers who are intending to purchase a new mobile device in Q4, 2007. This mobile Palm device was rated as more appealing than the Samsung i760, LG Rumor, Nokia Prism, and Pantech C810, by participants in the quarterly Visual Appeal Index where Strategy Analytics tested first impressions of five pre-release or newly released devices.

“The Samsung i760 and Palm Centro top the purchase likelihood table for those seeking a multifunction, fully integrated device,” according to Paul Brown, Senior User Experience Analyst at Strategy Analytics. “The Nokia Prism is perceived as the most feminine and fun new product, appealing to our Voice + Music segment.”

David Kerr, VP of the Global Wireless Practice, added, “The LG Rumor performs strongly across the Multifunction, Voice + Music and Voice + PIM (Personal Information Management) buyer segments. The Rumor is also positively reviewed by the Style Seeker and High Data Spend buyers.”

About Strategy Analytics

Strategy Analytics, Inc focuses on market opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems Implementation Strategies and High Frequency Market intelligence. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit www.strategyanalytics.com