The Carphone Warehouse Selects Telmap to Power Own-Branded Mobile Navigation Application for the BlackBerry Curve 8310 Smartphone

LONDON--(BUSINESS WIRE)--The Carphone Warehouse, Europe's leading independent retailer of mobile phones and services, today announced that it has selected Telmap, a world leader in advanced mobile navigation solutions, to power its own-branded mobile navigation application, The Carphone Warehouse Navigator for the BlackBerry Curve 8310 smartphone.

“The Carphone Warehouse is the biggest wireless retailer in Europe, and this partnership stands to represent the increasing number of people who will now have access to navigation via their mobile phone during their everyday lives.”

“Working alongside The Carphone Warehouse is an exciting direction for Telmap” said Oren Nissim, CEO of Telmap. “The Carphone Warehouse is the biggest wireless retailer in Europe, and this partnership stands to represent the increasing number of people who will now have access to navigation via their mobile phone during their everyday lives.”

The Carphone Warehouse Navigator comes pre-bundled with the BlackBerry Curve 8310 handset which will be available from The Carphone Warehouse retail outlets from 01 December in time for the Christmas shopping season.

“With the recent furore surrounding the importance of mobile features such as games, music and photography, our customers tells us that satellite navigation is now also a must have application," commented George Dymond, UK Trading Director from The Carphone Warehouse. “Our own-branded application will enable us to make the most advanced experience in mobile navigation available to our nationwide customer base.”

The Carphone Warehouse Navigator is a complete mobile navigation application that includes in-car and pedestrian navigation. Key features includes moving maps display, free-text advanced local search capabilities with auto complete and fuzzy matching allowing people to find what they are looking for even with partial information or misspelled entries.

The mobile navigation market is predicted to be worth €150 billion by 2015, according to recent research by Morgan Stanley ¹.

Notes to Editors

References

1. Report by Morgan Stanley on “Technology / Internet Trends”, published October 18, 2007

About Telmap

Telmap is a world leader in Mapping and Navigation Solutions. Since it was founded in 2000, the company has established a solid reputation for providing its customers with innovative, value added navigation solutions that open new business opportunities and generate new revenue streams.

Telmap is the first company to provide a comprehensive cross-platform solution for mobile phones. Headquartered in Israel, it has offices in the UK, US and Finland, the company’s flagship product, Telmap Navigator, enables users to find their destination quickly and easily by means of pinpoint accurate turn-by-turn navigation. It’s uniquely comprehensive solution which supports Java, Symbian, BREW Windows and BlackBerry devices, enables operators, manufacturers, application developers, system integrators and mapping/GIS companies to extend their reach to new markets and customers.

Its customers include: Vodafone (3 subsidiaries) Vodacom SA, Boost Mobile, IUSACELL, Partner Communications (Orange), Pelephone, MIRS, Cellcom, Mobilcom and Saunalahti. Telmap is working closely with its partners like AOL MapQuest, RIM-BlackBerry, Motorola, NAVTEQ, Nokia, Symbian, Ericsson, and other top-tier companies.

About The Carphone Warehouse:

The Carphone Warehouse is Europe's leading independent retailer of mobile phones and services, with over 2,200 stores in 11 countries.