QuickPlay Media Powers Fido’s Streaming Video & Radio Services

OpenVideo™ Platform Powers XM Satellite Radio & YouTube Content on HSPA Network

TORONTO--(BUSINESS WIRE)--QuickPlay Media, the leader in mobile TV and video solutions, today announced that Fido is using its OpenVideo™ platform to power streaming video-on-demand and streaming radio-on-demand services as part of Fido’s 3G High-Speed Experience. Fido customers now have access to popular content from XM Satellite radio channels, YouTube, music videos, TV clips and more. These mobile services run on Rogers’ high-speed, HSPA (High-Speed Packet Access) network.

“With our OpenVideo platform, Fido is able to expand its mobile data offering, delivering the latest in streaming radio and video services to their customer base of social, hip, urban consumers.”

“We are excited to partner with Fido, a longtime leader in the Canadian mobile market,” said Mark Hyland, vice president of marketing for QuickPlay Media. “With our OpenVideo platform, Fido is able to expand its mobile data offering, delivering the latest in streaming radio and video services to their customer base of social, hip, urban consumers.”

Streaming radio and video services are offered as part of Fido’s 3G High-Speed Experience, on a subscription or pay-per-use basis. The Fido 3G High-Speed Experience is currently available for customers in major urban markets from Quebec City to Victoria.

QuickPlay’s OpenVideo platform powers mobile video services for 12 major mobile operators in North America and Europe, providing both live and on-demand content from more than 150 different media companies. Key features of the QuickPlay service delivery platform include a superior content management system, advanced reporting and analytics to manage mediation and settlement, open APIs for ease of partner integration and advanced service delivery capabilities.

About Fido

Fido offers Canadian consumers a wide range of wireless voice and data communications products and services, including international roaming in 200 countries. Fido is wholly owned by Rogers Wireless, Canada's largest wireless provider and the country's only carrier operating on the global standard GSM technology platform. For more information, please visit fido.ca.

About QuickPlay Media

QuickPlay Media provides content management and service delivery solutions for mobile television and video services. The QuickPlay OpenVideo™ platform offers maximum flexibility and streamlined application integration for mobile operators, media companies and technology partners. OpenVideo works in many different mobile content ecosystems, seamlessly operating with major search, advertising, billing and user interface frameworks. QuickPlay Media Inc. has offices in Toronto, San Francisco and London. For complete information, please visit www.quickplay.com.