TEMPE, Ariz.--(BUSINESS WIRE)--LifeLock CEO Todd Davis announced today a formal partnership with the National Rifle Association (NRA) that will provide LifeLock’s industry leading identity theft prevention services to all NRA members and employees. Through this partnership NRA members and employees can enroll for LifeLock’s services at a discounted rate.
“We are very proud to announce our relationship with one of the most recognized member organizations in the world,” said Davis. “The NRA is well known for providing its members with the best benefits it can find to help better their lives. We are thrilled that they have selected LifeLock as the identity theft prevention tool for their members and employees.”
As the leader in identity theft prevention, LifeLock helps consumers prevent ID Theft by setting and automatically renewing fraud alerts with the major credit bureaus, removing member names from pre-approved credit card offers and junk mail lists and guaranteeing the service with the strongest $1 million service guarantee.
In February, the Federal Trade Commission (FTC) released its annual report highlighting that for the seventh consecutive year, identity theft tops the list of consumer complaints. More than 225,000 complaints were filed in 2006, a number that experts believe is vastly underrated due to the number of complaints that go unreported. In 2006 alone, identity theft cost Americans $1.1 billion dollars, the highest amount ever.
“We understand the need and the proven value of this prevention tool and believe that it is a perfect fit for our 3.2 million members as well as for our employees,” said Wayne LaPierre, NRA Executive Vice President. “It is our goal to partner with organizations such as LifeLock, who are leaders in their respective fields, as we continue to build on our strong foundation of member benefits.”
LifeLock (www.lifelock.com) helps consumers to render their personal information useless to thieves, backing up its service with a one million-dollar service guarantee. Famous for its CEO giving out his Social Security Number in advertising and national press, the company is experiencing astounding growth. Located in a secure facility in Tempe, Arizona, LifeLock is a private company backed by Kleiner Perkins Caufield and Byers as well as Bessemer Venture Partners. The company recently won an American Business Award for the Best Radio Advertising Campaign and was a finalist for 10 other awards, including Best New Company and Best New Product/Service.
About National Rifle Association (NRA)
While widely recognized today as a major political force and as America's foremost defender of Second Amendment rights, the NRA has, since its inception, been the premier firearms education organization in the world. For additional information on the NRA, visit www.nra.org.