RTM&J® Helps Get Your HISPANIC-ON™!

RTM&J Hires Hispanic Marketing Pioneer – Launches Hispanic Initiative

ATLANTA--(BUSINESS WIRE)--RTM&J – Real Truth Marketing & Joy, a leading strategic marketing consultancy, announced today that Roberto Gerdes, a well known national Hispanic Marketing expert consultant, joined the company as a Principal Consultant.

“Roberto is one of the few Hispanic Marketing leaders with the expertise and experience required to provide world-class service to our clients. We’re thrilled he’s joined RTM&J”

Roberto will be leading HISPANIC-ON™, an RTM&J Cultural Connections service that helps companies create profitable top-line growth through creating and activating strategic marketing platforms to maximize U.S. Hispanic demand profitably for brands, products and services.

Roberto Gerdes is passionate about Hispanic-On!, saying “Most marketers have yet to fully embrace the opportunity that is the U.S. Hispanic segment. Among those that have, precious few are applying precisely targeted, quantifiable, insight-driven strategic marketing principles to the task. Current segment size and growth trends indicate that if you are not marketing rigorously to Latinos, you are leaving a significant amount of money on the table. Can you ignore over $700 billion worth of spending power?” He continues, “Our task at Hispanic-On^TM is to help marketers maximize the effectiveness and efficiency of their effort and to close the gap between what Hispanics are currently buying and how much our marketers should be selling them.”

“Roberto is one of the few Hispanic Marketing leaders with the expertise and experience required to provide world-class service to our clients. We’re thrilled he’s joined RTM&J,” says Rhonda Harper, Founder and CEO of RTM&J.

Gerdes has extensive expertise in the consumer package good, food and beverage, and Telecom verticals. Prior to joining RTM&J, he was Managing Consultant at Zyman Group in Atlanta, where he founded and led the M2H (Marketing to Hispanics) practice. His engagements included ConAgra Foods, Molson-Coors, The Coca-Cola Company and Cingular Wireless.

Roberto’s credentials include more than 20 years of strategic marketing as well as advertising agency account management experience. He has worked with both marquee consumer packaged goods marketers and Madison Avenue ad agencies. He has solid accomplishments on three continents, building brands and businesses organically through consumer insights-driven strategies, brand architecture platforms and Go-To-Market plans.

About RTM&J – Real Truth Marketing & Joy®

Founded in 2001 by Rhonda Harper, a former officer of Wal-Mart Stores Inc. and consumer package goods marketer, RTM&J empowers world-class marketing in businesses small and large through its suite of services in the areas of Strategic Marketing, Marketing Support, and Cultural Connections. Located in Atlanta, GA, the team of experts which comprise RTM&J bring Fortune 500 and top tier consulting experience to work for clients such as Coca-Cola, Target Stores, Arby’s, Russell, SC Johnson, Tyson Foods, and HSN.