FATHEAD® Kicks Its Way onto the US Pro Soccer Scene

David Beckham among the Superstars Featured

Fathead Inaugurates MLS Line of Players and Team Logos into Roster

LIVONIA, Mich.--(BUSINESS WIRE)--Fathead^®, the fast-growing Sports and Entertainment brand best-known for its life-size wall graphics, launches the MLS line with a pair of worldwide soccer icons, Cuauhtemoc Blanco of the Chicago Fire and David Beckham of the Los Angeles Galaxy with two images, as the newest addition to Fathead’s rapidly growing sports line along with team logos from the Chicago Fire, LA Galaxy, Toronto FC and New England Revolution. MLS stand-outs Juan Pablo Angel from Red Bull New York and Landon Donovan from Los Angeles Galaxy round out the Fathead MLS roster.

“The development of life-size MLS players and team logos that can be a part of a fan’s home is a great way to connect with the millions of soccer enthusiasts throughout the world.”

Major League Soccer has increased in size and scale to have a significant impact on the quality of the game on the field and in the stands while Blanco and Beckham continue to raise MLS’s stature throughout the United States. Blanco has received club, international and individual honors totaling an astounding 14 during his career. His latest honor is he is currently the second best all-time Mexican goal scorer in the Copa Libertadores tournament since May 5, 2007. He was recently featured in USA Today touted as the player influencing US Soccer and putting bodies in the seats. Beckham captured the world’s attention when he joined the Galaxy this year. The former captain of the English National Team and a veteran of three FIFA World Cups (1998, 2002, and 2006) has elevated global interest in Major League Soccer as never before.

"Major League Soccer is a tremendous license to partner with and definitely epitomizes the quality and caliber of our Fathead roster,” comments Brock Weatherup, CEO of Fathead. ”We are excited to help expose the United States to these tremendous athletes and teams that play the great game of Soccer.”

“MLS is very excited about our new licensing relationship with Fathead, the market leader in their category,” said Stu Crystal, Vice President of Marketing and Consumer Products for Major League Soccer. “The development of life-size MLS players and team logos that can be a part of a fan’s home is a great way to connect with the millions of soccer enthusiasts throughout the world.”

Fans now have the ability to bring home the pride of their favorite team or player into their rooms. The Blanco and Beckham images are life size and in-your-face, measuring almost 4 feet wide by 6 feet high, both include multiple item, including logo’s and balls and are available for purchase on the company’s Web site, www.fathead.com where more than 400 of the best sports and entertainment stars can be found or by calling (877)-FATHEAD and at selected retailers across the country. MLS products and Fathead images were featured recently on the ABC hit show, Extreme Makeover Home Edition during November Sweeps.

A “Fathead” is a bold, cool, colorful, high definition life-size wall-graphic of sports and entertainment stars. Fathead makes the perfect gift for any fan. The 3-D-like, visually-captivating, Fathead product has become the “must-have” item for every home. A patented adhesive backing enables them to stick almost any indoor wall and then moved without leaving any residue or damaging the wall - an interior designer’s dream.

Fathead’s sports product line also includes NASCAR race cars, numbers and drivers, 45+ collegiate football helmets and team logos. Other Fathead offerings include NFL, Action Sports, the NBA, NHL, MLB, Dallas Cowboys Cheerleaders, Sports Illustrated Swimsuit models, Star Wars, Spider-Man, Family Guy, The Simpsons, Military insignias and aircraft, Spiderman, Fantastic Four, Superman, Batman, Wolverine, The Thing, The Hulk, and much more.

About Fathead LLC: The Livonia, Mich-based company, whose products are commonly referred to as Fatheads, takes pride in connecting fans with their passions. Fathead has become the preferred home, personal and lifestyle décor purchase for sports and entertainment enthusiasts of all ages. The most popular Fathead product line consists of a colorful vinyl wall graphic of popular sports stars, NASCAR race cars and entertainment characters. Fathead LLC maintains license agreements with the NFL and PLAYERS INC., Collegiate Licensing Company, Licensing Resource Group, Inc., MLB and MLBPA, NASCAR, NBA Entertainment, MLS, Action Sports, NHL and NHLPA, Dallas Cowboys Cheerleaders, Lucasfilm, Ltd., Twentieth Century Fox Film Corporation, Gracie Films, Time, Inc.,

Marvel Characters, Inc., Columbia Pictures Industries, Inc., and Spider-Man 3, the Movie, and WMG. Fatheads can be seen and purchased at www.fathead.com or 1-877-FATHEAD and will soon be available at preferred retailers throughout the United States.

Fathead LLC is a privately-held company led by Dan Gilbert, chairman and founder of Quicken Loans, the nation’s largest online mortgage lender. Gilbert also is Majority Owner of the NBA’s Cleveland Cavaliers basketball team. Dan and his partners also operate Flash Seats LLC, which replaces physical tickets for sporting events with an electronic approach; and the American Hockey League’s Lake Erie Monsters franchise, that will begin play at Cleveland’s Quicken Loans Arena in the 2007-08 season. Other companies in which Gilbert and his partners have invested include Michigan-based online promotions company e-Prize.

About Major League Soccer: Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and features many stars from the United States and around the world. The League’s 12th championship game, MLS Cup 2007, takes place Nov. 18 in Washington, D.C. The 13 teams in MLS are: the Chicago Fire, Colorado Rapids, Chivas USA, Columbus Crew, D.C. United, FC Dallas, Houston Dynamo, Kansas City Wizards, Los Angeles Galaxy, Red Bull New York, New England Revolution, Real Salt Lake and Toronto FC. San Jose will begin play as the 14th team in 2008. For more information about MLS, log on to the League’s official web site at www.MLSnet.com.