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http://www.samsung.com
October 29, 2007 10:00 AM Eastern Time 

Samsung Debuts World's Fastest DVD Burner with 16X Dual Layer Recording and LightScribe

NEW YORK--(BUSINESS WIRE)--Samsung Electronics Ltd., the worldwide digital consumer electronics and information technology leader, announces the world’s fastest DVD burner with 16X dual layer recording and LightScribe™ technology, the Super-WriteMaster™ SH-S203N. The SH-S203N is a 20X Serial ATA (SATA) DVD burner offering 16X dual layer recording, and support for all CD/DVD discs including DVD-RAM. The SH-S203N can back up 8.4GB of data or video to a disc. The industry recording standard is 10- to 12X and Samsung’s new SH-S203N dual layer recording speed offers a 30-40 percent improvement recording time for dual layer drives.

“Samsung strives to enhance the consumer experience by offering the latest technologies and innovations in one affordable package”

The versatile drive also features powerful LightScribe technology that lets users engrave labels, photos, and designs right onto the CD and DVD discs with no hassle at all. The result is a professional look with no worries about labels falling off or sloppy marker smudges. The drive’s label making software is pre-loaded with an array of designs and labels for users who choose not to create their own label.

“Samsung strives to enhance the consumer experience by offering the latest technologies and innovations in one affordable package,” states Richard Aguilera, western regional sales manager, Samsung Storage Division. “Samsung’s new SH-S203N is an all-in-one powerhouse that provides not only the fastest recording speeds on the market, but also built-in labeling technology that saves time and expense over the life of the drive.”

The SH-S203N features: 16X DVD+R Dual Layer recording, 20X DVD±R recording, 12X DVD-RAM recording, 12X DVD-R Dual Layer recording, 8X DVD+RW recording and 6X DVD-RW recording. Samsung’s first 20X DVD drive with LightScribe supports the SATA interface, with SATA PCs now dominating the PC market. With its SATA interface, the SH-S203N eliminates the need for Master/Slave jumper settings and provides thinner data cables, improving airflow and cable routing.

The SH-S203N’s LightScribe technology is easy and simple to use. After users record their preferred data – music, photos, or text – they just turn the disc over and the SH-S203N imprints the chosen label, design, or photo onto the disc. This one-of-a-kind technology focuses light energy onto a thin dye coating to produce labels. Only LightScribe-ready CDs and DVDs can be inscribed by drives with LightScribe technology.

The SH-S203N, like all Samsung WriteMaster DVD drives, offers multiple high-end technologies providing best-in-breed performance including: Speed Adjustment Technology1, to match the speed to the functionality of the disc; Tilt Actuator Compensation2 (TAC) for preferred writing condition when interacting with the objective lens; and Double Optimum Power Control3 , which balances the laser power on the sides of the disc for a better writing performance. Buffer Under Run Error4 is avoided by the power save attribute. The Automatic Ball Balancing System5 (ABS) further reduces vibration and noise. The drive is also eco-friendly and is RoHS compliant.

The SH-S203N is shipping nation wide with a street price of $79.99.

For more information about Samsung's storage products, please visit the web site at http://www.samsung.com.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

1 SAT (Speed Adjustment Technology): Automatically detects the media condition and adjusts to the most optimized speed in order to prevent the disc breakage or read and write error, and also reduces the noise according to the bad quality of the disc.

2 TAC (Tilt Actuator Compensation): For reliable writing in all areas of the disc, the objective lens makes a tilt to compensate if the disc is in a twisted condition.

3 Double OPC (Optimum Power Control): Optimizes the laser power checking the writing performance both in the inner and outer side of the media for the most reliable writing performance.

4 Buffer Under Run Free Technology: Prevents Buffer Under Run error, enabling high-speed.

5 Automatic Ball Balancing System: Mechanically designed to reduce the vibration and noise occurring at high speed performance

Contacts

HWH Public Relations
Michael Ingalls, 212-355-5049
michaeli@hwhpr.com
Russ Rowland, 212-355-5049
russr@hwhpr.com

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