Business Wire to Host Feature Topic Series Media Event

NEW YORK--(BUSINESS WIRE)--Whether the focus is a recipe for a delectable treat, the latest eco-friendly home decor trend or the perfect family outing, consumers everywhere enjoy escaping the hustle and hard news for brief moments to revel in the delights of everyday life found in a feature story.

A panel of lifestyle journalists will share insight on how you can help enchant their readers with your stories and keep them coming back for more. They will reveal valuable pitching tips, as well as upcoming topics and trends for the coming year.

Date: Tuesday, October 30, 2007

Place: Reuters Conference Center,

3 Times Square, New York, NY

(42nd Street & 7th Avenue)

Time: 8:30 a.m. - Registration, Continental Breakfast

9:00 a.m.-10:30 a.m. - Program, Followed by Q&A

Moderator:

Angela Mendola

Manager, Strategic Products, Business Wire

Panelists:

Susan Avery

Senior Editor, Grandparents.com

Jenifer Braun

Weekend Entertainment & Consumer Lifestyle Editor, The Star-Ledger

Sharon Hoge

Editor, Verdant

Darcy Jacobs

Articles Editor, Family Circle

Kristine Kennedy

East Coast Editor, Better Homes and Gardens

Tracy Saelinger

Lifestyle Editor, Every Day with Rachael Ray

Avery is the Senior Editor at the newly launched lifestyle site, Grandparents.com, dispensing expertise on all the tools grandparents need these days when they spend time with the next generation. Avery is also the advice columnist for Brides magazine, a columnist at Time Out New York Kids, a regular contributor to The New York Times, and a guest columnist at Adoptive Families magazine.

Braun has worked for The Star-Ledger for 13 years. She started as a features reporter and then did stints as a fashion reporter, celebrity news reporter and writer for a family-oriented weekend guide. Braun now edits the Ticket section, The Star-Ledger’s weekend entertainment section and Abode, its consumer lifestyle section.

Hoge is editor of Verdant magazine, the nation's first sophisticated consumer magazine dedicated to covering all aspects of eco-friendly living — from design, art and fashion trends to news summaries and authoritative product reports.

As Articles Editor of Family Circle, Jacobs oversees the Articles department and helps top-edit the magazine. The topics she covers include books, travel, parenting, real women and special reports.

Kennedy is the East Coast Editor of Better Homes and Gardens, the flagship publication of Meredith Corporation, where she is largely responsible for filling the pages of the magazine with pretty, dynamic and clever homes. Her duties encompass all aspects of story production, including scouting, pitching, art directing, writing, editing and managing the magazine’s East Coast freelance network from Montreal to Miami. Kennedy's duties also include brand-related projects with other departments, such as BHG.com, PR, and marketing.

As Lifestyle Editor of Every Day with Rachael Ray magazine, Saelinger covers news and trends in the areas of food, home, entertaining and consumer products. She also edits the magazine's celebrity features and represents the magazine on television and in print media.

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services, regulatory authorities, Internet portals, information web sites, business-to-business decision-makers and consumers worldwide. With a news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network has access to some 60 international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa.

The Business Wire news network is powered by its patented NX high-speed data platform and supports XML, XHTML and XBRL code to deliver the most sophisticated news file to enhance news release interactivity, customization and search engine optimization. Business Wire has 30 bureaus in cities including New York, San Francisco, Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo and Sydney with reciprocal offices throughout the world. Business Wire was founded in 1961.