Action Engine Launches MediaPro Mobile Streaming Video and Advertising Service

SAN FRANCISCO--(BUSINESS WIRE)--Action Engine^® Corporation, The On-Device Portal Company™, today announced the launch of Action Engine MediaPro, an integrated multimedia service that gives media companies and wireless operators a user-friendly experience for streaming video and audio content on a wireless device. The new MediaPro service lets customers enhance their on-device portals with rich, on-demand multimedia options that can be advertising enabled. [Editors’ Note: Action Engine made the announcement from Booth 1727 at the CTIA Wireless I.T. & Entertainment 2007 Conference, held this week at the Moscone Center in San Francisco, CA.]

On-demand mobile multimedia continues to be one of the fastest growing services in the wireless industry. According to Telephia, the world's largest provider of syndicated consumer research to the telecom and mobile media markets, mobile video revenues in the U.S. totaled $146 million in Q1 2007, growing 198 percent year-over-year. Telephia also found that video consumers had the highest recall of viewing ads on their phones as compared with all data service consumers.

“Our customers want user-friendly, easy-to-manage mobile applications that deliver streaming media and video advertisements across a wide variety of devices. With the launch of MediaPro, Action Engine is first to integrate streaming video, mobile advertising and on-device portal technology into a single platform – offering a one-stop-shop for delivering, managing and monetizing mobile multimedia services for our customers,” said Scott G. Silk, president and CEO of Action Engine.

Key features of the Action Engine MediaPro service include:

Encoding technology to convert multimedia into the proper formats for streaming on the wireless device
Optimization techniques that automatically detect and accommodate for network bandwidth and device constraints
Hosted content management services
Video and audio usage tracking and reporting services
Advertising insertion, including pre-roll, mid-roll, and post-roll video commercials, and impression reporting
Billing integration and support

Action Engine has launched mobile multimedia services for clients such as MSNBC.com and will announce new Action Engine MediaPro customers later this year.

For an Action Engine executive commentary on the emerging mobile video market, visit: www.actionengine.com/Docs/executive_commentary/executive_blog.html

For more information on Action Engine MediaPro service, visit: http://www.actionengine.com/mediapro.html

About Action Engine

Action Engine, the On-Device Portal (ODP) Company™, enables media companies and network operators to build, deploy, and manage highly personalized and intuitive suites of mobile applications that deliver a superior user experience. Action Engine’s best-in-class ODP platform incorporates intelligent mobile advertising, support for mass market handsets and broad management capabilities that increase profitability, lower cost of ownership, speed time to market and drive brand-awareness. As the acknowledged market leader in ODP technology, Action Engine has successfully deployed its award-winning software to numerous companies including AOL, MSNBC.com, TiVo, Sprint, Verizon Wireless, smarTVideo, SingTel, Optus, and Globe Telecom. Additional information is available at +1 (425) 498-1500, info@actionengine.com, and www.actionengine.com.

Action Engine is a registered trademark, and Action Engine Mobile Application Platform, On-Device Portal Company, and Brand-n-Go are trademarks of Action Engine Corporation. All other names, brands, or products may be trademarks or registered trademarks of their respective owners.