Media Layers Announces the Availability and Deployment of SMART, the World's First Real-Time, Video and Rich Media Mobile Advertising Solution

HERZLIYA, Israel--(BUSINESS WIRE)--Media Layers, the pioneer in real-time personalized mobile advertising solutions, announced today the commercial availability of SMART, its innovative rich media mobile advertising solution.

Media Layers' Smart Mobile Advertising in Real-Time solution -- or SMART -- is the industry's first real-time based solution. This unique approach enables Media Layers to provide its customers and partners with several advantages:

The industry's most comprehensive Telco-grade solution, comprised of 3 layers managing end-users, ad campaigns and rich media
The most accurately targeted, personalized and relevant user and ad matching, including automatic predictive modeling for maximizing campaign ROI
Pin-point analysis and optimization of the consumed content, ad space and rich media ad content, to create the most exciting and engaging end-user experience

SMART provides a comprehensive, server-based (client independent) framework for managing the full advertising cycle, synchronizing players across the entire value chain while maximizing the value of mobile ad space. Matching subscribers with highly relevant rich media ads -- video clips, banners, search links and more -- SMART produces a highly valuable, rich and compelling end-user experience. SMART’s unique real-time approach enables operators and service providers to present their users with rich media ads before, during and after chosen content, either as an overlay, split video image, or other options optimizing the user experience. This can be done with all mobile content services -- content downloads, Video on Demand, Live Mobile TV, Mobile Internet browsing and search, and more. SMART's real-time capabilities also ensure the fastest time-to-market for campaigns and a highly cost effective operation.

In the last few months, SMART has been deployed by several leading mobile operators and service providers in Asia-Pacific and Europe. Following a quick and simple integration, SMART now powers (among others) the world's first real-time Video-in-Video advertising over mobile TV; the world's first converged, ad-funded user-generated content P2P service; on-portal and off-portal real-time mobile advertising; and much more.

Media Layers CEO, Noam Man-El, commented: “Media Layers is pioneering a new approach in mobile advertising, enabling our customers and partners to fully harness the advantages of mobile communications' personal and real-time nature. We are delighted to have been chosen by cutting edge mobile operators and service providers to power their innovative, industry leading services. These partnerships further entrench our position as the leader in real-time, rich media mobile advertising.”

Media Layers will be participating in the upcoming CTIA Wireless IT & Entertainment show in San Francisco on October 23-25. You are invited to meet us at booth 433-CC to learn more about SMART and get our latest updates.

About Media Layers

Media Layers is a world pioneer in real-time, personalized, rich media mobile advertising. The company's SMART solution provides a one-stop-shop synchronizing players across the entire value chain -- mobile operators, advertisers and content providers -- enabling them to target users with highly relevant, valuable video and other rich media ads.

SMART’s end-to-end, 3-layered solution encompasses and manages Mobile Advertising’s 3 key elements -- end users, advertising campaigns and rich media. SMART uniquely manages the entire advertising process in real time. Based on dynamic predictive modeling tools, it provides the most accurate targeting available and maximizes relevance and end-user value. This unique real time approach, combined with innovative video and rich media technology, provides an exciting, high-value user experience leading to new revenue streams for mobile operators and service providers, and superior ROI for advertisers and brands.

For more information, please visit www.mlayers.com.