The Fish Store is Now Open for Business as Majesco Ships 'Fish Tycoon' for the Nintendo DS(TM)

EDISON, N.J.--(BUSINESS WIRE)--Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games and digital entertainment products for the mass market, today announced it has shipped Fish Tycoon^®. Originally created by Last Day of Work, LLC and published by Big Fish Games^™ as an online PC game, Fish Tycoon is an award-winning, fish-breeding simulation game that lets players raise and crossbreed fish in real-time, virtual aquariums to sell in their virtual stores as new breeds.

“Already a tremendous success in the casual games market, Fish Tycoon for the DS takes the best-selling PC title and makes it that much more rewarding for handheld gamers with exclusive DS-only features and an attractive price point”

“Already a tremendous success in the casual games market, Fish Tycoon for the DS takes the best-selling PC title and makes it that much more rewarding for handheld gamers with exclusive DS-only features and an attractive price point,” said Ken Gold, vice president of marketing, Majesco.

“Fish Tycoon feels completely unique on the Nintendo DS,” says Patrick Wylie, vice president of studios at Big Fish Games. “Players enjoy having a portable fish tank where they can not only create fascinating new fish breeds but also manage and grow their own virtual business. Fish Tycoon balances two interactive experiences into one compelling package.”

Fish Tycoon for the Nintendo DS includes:

Exclusive DS-only features: seven unique fish yield nearly twice as many fish types as the PC version (more than 750), all new 3D environments and several new tank decorations;
Simulated real-time experience yields potential surprises every time you turn the game on. Choose from four clock options to dictate how time passes in game. Take regular care of your fish or watch your hard work get flushed down the drain!
Set your own prices for specific fish based on prior sales and present needs;
Buy tanks, decorations, plants, fish food, and medicine to enhance the look of your tank;
Research environment, food, and advertising techniques to discover how to keep your rare fish healthy, feed more fish per feeding and attract new customers.

Developed by Majesco Entertainment, Fish Tycoon for the Nintendo DS is rated E for Everyone and is currently available for a suggested retail price of $19.99. For additional information, please visit www.majescoentertainment.com.

About Majesco Entertainment Company

Headquartered in Edison, NJ, with an international office based in Bristol, UK, Majesco Entertainment Company (NASDAQ: COOL) is an innovative provider of video games and digital entertainment products for the mass market, with a focus on publishing video games for leading portable systems and the Wii^™ console. Product highlights include Nancy Drew^™, Cooking Mama 2: Dinner with Friends and Zoo Hospital^™ for the Nintendo DS^™ and Cooking Mama: Cook Off for the Wii^™ console. More information about Majesco can be found online at www.majescoentertainment.com.

About Big Fish Games, Inc.

Big Fish Games, Inc. is a global leader in the casual games industry. Distributing more than 750,000 downloads per day from its web site, www.bigfishgames.com is the world’s largest game distribution portal. With in excess of 1,000 titles to choose from and partnerships with more than 400 game developers, Big Fish Games offers its customers “A New Game Every Day!”™. The success of Big Fish Games’ distribution and the introduction of hit game franchises from their studios division such as Mystery Case Files®, Hidden Expedition™, Azada™ and Travelogue 360™ have transformed Big Fish Games into a leading worldwide consumer brand.

Big Fish Games, Mystery Case Files, Hidden Expedition, Azada and Trvelogue 360 are trademarks or registered trademarks of Big Fish Games. All other product and company names mentioned herein may be trademarks of their respective owners.

About Last Day of Work, LLC

Last Day of Work^® is an independent game studio based in San Francisco, CA. The company is dedicated to lovingly crafting successful, casual video games for Windows and Macintosh. Specializing in innovative “Virtual Life” games that bend the definitions of existing genres and run in true real-time, Last Day of Work has produced best-selling titles including Fish Tycoon^®, Plant Tycoon^®, and the Virtual Villagers^® series. Their upcoming game, Plant Tycoon^® is scheduled for release later this year. More information about Last Day of Work is available online at www.ldw.com.

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