Pacific Continental Shippers Renames Itself ClearPointt

New Brand Name Represents Stand-Out Organization

EVERETT, Wash.--(BUSINESS WIRE)--Fast-rising logistics and transportation service provider, Pacific Continental Shippers, has chosen a new name: ClearPointt (www.clearpointt.com). The original company was founded just four short years ago and has already made a significant contribution to the industry. The new name, look and website officially launched on October 15, 2007.

“One customer told us repeatedly that we do everything to a tee”

“When we started our business in 2003, we were quick to choose our name, Pacific Continental Shippers,” said Harry D. Beresford, president of ClearPointt. “At the time, we were focused primarily on the Pacific Northwest. Since then, our business has grown exponentially across North America, far exceeding industry expectations.”

Beresford continued, “As our company has developed and matured, the need to re-brand our unique vision of transportation solutions became clear. Our modern approach to the industry needed to be reflected in our name and overall brand. The inspiration for our new name came directly from our customers: ClearPointt.”

He added, “We spent countless hours talking to customers about how they viewed us and what it was about our company and services that they thought distinguished us from others in the industry.” The two most common customer responses were:

• No one in the business is as clear, concise and prompt in their communication – there are “no surprises”
• Because every customer is assigned a dedicated logistics specialist, they have confidence that there’s an expert staying two steps ahead of each shipment

Why the two t’s? “One customer told us repeatedly that we do everything to a tee,” said Beresford. “Another commented that we cross our t’s and dot our i’s. We also feel that ClearPointt with two t’s is just one more thing that makes us unique.”

Beresford continued, “The new logo represents a beginning and an ending at a clear and precise point. ClearPointt’s tagline, Outdistance Expectations, is both a statement about what we do, and serves as a call to action for our customers to surpass their own customers’ expectations. When they use ClearPointt, it will help meet that call to action.”

About ClearPointt

ClearPointt, LLC is an Everett, Washington-based transportation and logistics company providing intermodal, highway, LTL, temperature controlled, over-dimensional, and logistics services. More information about ClearPointt can be found at www.clearpointt.com.