Catalog Vision To Be Renamed As Donnelley Marketing

OMAHA, Neb.--(BUSINESS WIRE)--infoUSA^® (NASDAQ:IUSA), the leading provider of proprietary business and consumer databases and sales leads, today announced that its Catalog Vision subsidiary will be renamed as Donnelley Marketing. The new Donnelly Marketing name is being announced in conjunction with a new branding and marketing campaign designed to underscore the company’s position at the forefront of the multi-channel marketing industry.

“It is a name which is meaningful to the entire industry we serve and at the same time captures the essence of who we are – highly experienced industry professionals who deliver quality, efficiency, and insight to our customers.”

The Donnelly Marketing name builds on a trusted brand in the marketing industry and positions the company to capitalize on current marketplace opportunities. As the business environment expands beyond catalogs and traditional direct marketing, Donnelly Marketing has retooled its suite of services to address the multi-channel needs of today’s marketers with a comprehensive set of solutions. In addition, Donnelly Marketing’s new brand tag line, Powerful Data – Strategic Thinking, captures the crucial areas in which the company adds unique value for clients.

“By selecting the Donnelly Marketing name, we are associating with a brand that has a venerable industry reputation and reflects our broad expertise in addition to catalog marketing,” said Dan Gust, President of Donnelly Marketing. “It is a name which is meaningful to the entire industry we serve and at the same time captures the essence of who we are – highly experienced industry professionals who deliver quality, efficiency, and insight to our customers.”

The new name and branding campaign encapsulate Donnelly Marketing’s strategy of offering a total solution for multi-channel marketers. Donnelly Marketing’s service bureau tools have been supplying clients with the highest-quality data and output for marketing operations for 45 years. The company delivers unparalleled customer service and critical analytical thinking in every relationship. Along with extensive resources and years of experience and marketing knowledge, Donnelly Marketing is positioned to meet all of its clients’ offline and online data, analytical, and processing needs.

Catalog Vision was founded in 1964 as Figi’s Data Corporation, the internal data processing arm of Figi’s Incorporated. In 1986, Figi’s Data Corporation was spun off as a separate entity called FDC, Inc. Donnelley Marketing, the leading compiler of consumer data, bought FDC in 1994. Five years later, FDC was part of Donnelley Marketing when it was acquired by infoUSA. infoUSA changed the FDC name to Catalog Vision. Now, Catalog Vision has taken on the Donnelley Marketing name, letting the industry know that it continues to carry on Donnelly Marketing’s rich tradition of database, processing, and analytic services.

About Donnelley Marketing

Donnelley Marketing is a leading provider of data processing services to the catalog direct marketing industry, with a heritage of over 45 years. Our clients are integrated multi-channel direct marketers who utilize our suite of merge/purge, address hygiene, database management, and data products to reduce promotion expenses and improve response performance. Donnelley Marketing provides integrated solutions that help our clients gain insight into their customer base and turn that insight into actionable, measurable means of targeting the best audience and increasing profitability

About infoUSA

infoUSA (www.infoUSA.com), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoUSA's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoUSA headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at [phone]. To know more about Sales Leads, click www.infousa.com. To get a 72-hour free trial and 100 free sales leads, click www.salesgenie.com.

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.