Chockstone Serves Up Loyalty Program to Buffets, Inc.

PORTLAND, Ore.--(BUSINESS WIRE)--Chockstone Inc., provider of the world’s most innovative and effective customer loyalty programs to restaurants, announced today that Buffets, Inc., the national leader in buffet dining, has chosen Chockstone’s loyalty marketing services for its Old Country Buffet^®, HomeTown Buffet^® and Country Buffet^® locations.

“Chockstone’s ability to identify and reward specific behaviors allows our marketing team to enhance the in-house dining experience for our customers across the nation. This will be especially important as we grow our loyalty strategy to encompass our Ryan’s and Fire Mountain guests.”

“Our company was founded on the belief that Buffet guests deserved the highest quality experience in everything we do,” said Karlin Linhardt, Executive Vice President of Marketing of Buffets, Inc. “Chockstone’s ability to identify and reward specific behaviors allows our marketing team to enhance the in-house dining experience for our customers across the nation. This will be especially important as we grow our loyalty strategy to encompass our Ryan’s and Fire Mountain guests.”

Buffet’s focus on traditional “home cooking” and quality ingredients has spurred its 20-year growth to today’s status as the largest national buffet dining restaurant chain. As a leader, Buffet recognizes the potential upside in an effective customer loyalty program that engages its customers and consistently delivers value.

“Buffet’s had the vision of making customers feel rewarded across their properties,” said Dan Tierney, SVP Sales of Chockstone. “Now their customers will not only enjoy the food experience, they’ll be recognized as family in any of the Old Country Buffet, HomeTown Buffet and Country Buffet locations.”

Chockstone’s loyalty marketing platform processes mission-critical transaction data, turning data into information that can help restaurateurs drive incremental visits, sales and profits. The company delivers real-time promotions and offers at the point-of-sale (POS) that are relevant to each individual customer. Marketers in the highly competitive restaurant industry are relying on Chockstone to build a stronger and more profitable bond with their individual customers.

About Buffets

Buffets, Inc., the nation’s largest steak buffet restaurant company, currently operates 644 restaurants in 39 states and franchises 17 buffet restaurants in 7 states. The restaurants are principally operated under the Old Country Buffet®, HomeTown Buffet®, Ryan’s® and Fire Mountain® brands. Buffets employs approximately 38,000 team members and serves more than 200 million customers annually. The company is currently offering multiple unit area development agreements to experienced restaurant operators across Florida and several western states. For more information about the Company, please visit www.Buffet.com or www.Ryans.com.

About Chockstone

Chockstone provides the most innovative personalization, loyalty marketing, gift card and stored value solutions available to over 30,000 merchant locations today. Chockstone’s programs are used by leading brands like Subway, Ticketmaster and Plaid Pantry Stores in the restaurant, retail, and convenience store markets to increase consumer loyalty and drive profitability. Headquartered in Portland, Ore., Chockstone, Inc. is a privately-held corporation. To learn more about Chockstone’s products and services, visit www.chockstone.com.