Boost, Intercasting Partner to Launch Innovative Mobile Social Networking Platform

Boost Subscribers Can Access Favorite Social Networking Sites Anytime, Anywhere via Their Mobile Phone

SAN DIEGO--(BUSINESS WIRE)--Boost Mobile has selected Intercasting Corporation, the leading mobile social networking company, and its award-winning platform, ANTHEM, to power its “Social Zone” social networking category. Boost customers now have access to popular social networking sites including LiveJournal, Vox, Xanga, AsianAve.com, BlackPlanet.com, Faithbase.com, GLEE.com, MiGente.com and Rabble. ANTHEM enables wireless carriers the option to provide a bevy of web-based social networking and community sites for subscribers.

“And, as new social networking sites continue to arise and our subscribers’ favorites change, Intercasting will be able to work with us to make those available to our subscribers quickly.”

“ANTHEM can aggregate a number of social networking providers, which greatly reduces the time and cost of provisioning multiple partners in this category,” said Shawn Conahan, founder and CEO, Intercasting Corporation. “ANTHEM will provide the efficiency necessary for Boost to continue to lead the mobile social networking trend.”

The ANTHEM platform provides a weblike, media-rich interface that gives Boost customers a fully branded and customized pocket version of their favorite social networking service. Though smaller, that version is surprisingly functional and easy to use. No matter which social networking provider subscribers choose, ANTHEM offers a consistently simple user interface that makes it easy to view photos, send and receive messages, post comments, search profiles and more.

“Today’s influential youth are helping drive the exponentially growing online social networking world and our young customers have made it known that they want access to the same sites on their Boost Mobile phones, if it’s an intuitive experience. With the addition of Intercasting’s ANTHEM platform to our entertainment content library, our customers get just that -- a social networking experience on their Boost phones that is easy-to-navigate and fun to use,” said Craig Thole, Director of Value Add Services, Boost Mobile. “And, as new social networking sites continue to arise and our subscribers’ favorites change, Intercasting will be able to work with us to make those available to our subscribers quickly.”

Intercasting Corp. also makes its platform available to established social networking sites as well as major brands and entertainment companies looking at developing mobile social networking communities. With ANTHEM, Boost has the ability to quickly launch any social networking site in the future.

To enjoy any of these social networking sites, Boost customers should go to the mobile Web on their phones, select “Messaging,” select “Social Zone” and then choose the service they wish to download. Once downloaded, customers simply enter their existing username and password for that community.

About Intercasting

Founded in June 2004, Intercasting Corporation, based in San Diego, is one of the social networking companies providing applications for personal mobile devices. Intercasting Corp. is partnering with global wireless carriers to bring to market applications that leverage the growth of mobile media devices, allowing people to communicate with each other and capture news and information as it occurs. Through Intercasting Corp.’s debut offering, Rabble, consumers can create and consume media through their personal, portable media devices, connecting with others who share similar interests, experiences or proximity.