Micro-Advertising Leader Chitika Launches First Facebook Ad Channel

MARLBOROUGH, Mass.--(BUSINESS WIRE)--Chitika, the micro-advertising leader, today announced the launch of the first ad channel for Facebook application developers. The Chitika Facebook API gives developers the opportunity to generate ad revenue from their Facebook applications. In doing so, Chitika is creating an entirely new advertising channel for leading brands that are looking to reach the 40 million+ consumers currently using Facebook.

“Once Facebook opened its API, it established an entirely new channel for creative developers seeking a wider audience”

"Once Facebook opened its API, it established an entirely new channel for creative developers seeking a wider audience,” said Venkat Kolluri, chief executive officer at Chitika. “An obvious next step for us was to extend the success we’ve had with our 15,000+ bloggers in the blogosphere onto Facebook. Now, developers on Facebook have an easy way to capitalize on their popularity and earn revenue from the traffic to their applications. Furthermore, advertisers will have an exciting new channel to engage highly qualified consumers online.”

For independent Facebook application developers, getting started with the Chitika Facebook API involves a few simple steps outlined at the following URL http://www.chitika.com/facebookapi.php. For advertisers and media buyers, Chitika is extending their reach into one of the world’s most trafficked social networks. For more information about accessing this new channel: http://www.chitika.com/facebook.php

About Chitika

Chitika (www.chitika.com) is the micro-advertising leader. Today, it engages buyers, brands and bloggers by serving interactive, user-controllable ads directly within relevant posts. Recently, Chitika expanded micro advertising into social networks by enabling independent Facebook application developers to earn revenue as ad-supported micropublishers. For all publishers, Chitika is an easy-to-use platform for earning daily ad revenue. For advertisers and media buyers, Chitika is a proven channel for targeting qualified buyers – as they are actively considering a purchase – and engaging them in relevant, product-specific conversations. Founded in 2003, Chitika now serves more than one billion ads a month and counting.