KickApps First Social Media Platform to Support Web Video Sharing on iPhone

NEW YORK--(BUSINESS WIRE)--KickApps Corporation, the leading hosted social media platform, today announced that videos uploaded to KickApps- powered social media sites can be viewed on the iPhone using the device’s Safari web browser. With today’s announcement, KickApps is the first social media platform to support web video viewing and sharing on the iPhone. To see this capability and an example of a web sited optimized for the iPhone, visit www.KickFlix.net.

“Our platform is driven largely by the goal of eliminating barriers of entry to social media”

Most videos on social networks utilize the Flash format, however the iPhone’s Safari web browser is only compatible with the Quicktime video player (videos formatted with the H.264 codec), so iPhone users are unable to view those videos other than through special downloaded client applications. The latest version of the KickApps platform automatically converts all uploaded videos to both H.264 and Flash formats. When a user plays a video, KickApps instantly detects which format is required and delivers the video via a compatible video player; in the case of the iPhone, videos accessed through its Safari browser are displayed via Quicktime. Details on implementing the functionality are available in a tutorial on KickApps’ developer community, KickDeveloper: http://www.kickdeveloper.com/tutorials_iphone.html

“Our platform is driven largely by the goal of eliminating barriers of entry to social media,” said Alex Blum, CEO of KickApps. “By supporting the iPhone browser, we’re providing our affiliates and their audiences with the flexibility to deliver and consume online video via one of the most exciting and innovative mobile devices on the market today.”

By optimizing their sites for the device’s 3.5 inch widescreen display, publishers and developers can ensure the best possible viewing experience for iPhone users. For example, rather than presenting video search results in a typical five across thumbnail layout, KickApps affiliates can use CSS styling to present the images in a scrollable, singular column. An example of the optimized layout can be seen by doing a search for ‘Mike’ on KickFlix.net using the iPhone.

About KickApps Corporation

Based in New York City, KickApps Corporation enables any web site to quickly and easily add advanced social media functionality to increase audience growth, deepen consumer relationships and create new revenue opportunities. The company’s enterprise-grade, highly customizable hosted platform is becoming the preferred social media solution for publishers, web developers and consumers. KickApps is currently used by thousands of large global media and entertainment brands and independent publishers, including Scripps Network Interactive, VIBE Magazine, HBO, Cinemax, BET Networks, Kraft Foods, P&G and the Arena Football League. For more information, visit www.kickapps.com.