RedTail Solutions Names Jeff Herrmann to Its Board of Directors

WESTBOROUGH, Mass.--(BUSINESS WIRE)--RedTail Solutions, a provider of on-demand electronic trading solutions for EDI and data synchronization, today announced that Jeff Herrmann has been named to its board of directors.

“We welcome Jeff as a trusted advisor”

Herrmann has more than 20 years of senior management experience with a variety of supply chain software and other high-tech firms. He is the former CEO and chairman of SupplyWorks Inc., a Software as a Service (SaaS) firm for manufacturer-supplier synchronization, which was sold to Intuitive Manufacturing in 2006. He previously founded and was CEO of Optimax Systems, Inc., a provider of PC-based applications for optimized scheduling of manufacturing plants, which was acquired by i2 Technologies in 1997. Prior to that, he held senior marketing management positions with NEC Information Systems, MathSoft Inc. and Lee Data Corp.

“We welcome Jeff as a trusted advisor,” said Patricia Meisner, CEO of RedTail. “He complements the strengths of the existing Board and brings new value, particularly with his extensive experience in supply chain management, business development and VAR channels, as RedTail enters a new phase of growth and channel development.”

“I am delighted to join RedTail’s board at this exciting time,” said Herrmann. “RedTail has proven its business model, has established clear competitive differentiation and has been steadily growing its customer base. By providing managed services in support of supply chain transactions, RedTail has positioned itself smartly at the intersection of EDI, global data synchronization and RFID compliance, with the ability to serve buyers, suppliers, logistics providers and distributor/brokers alike.”

RedTail enables suppliers to compete aggressively and efficiently in today's global supply chain. Its solutions are delivered via a SaaS platform that integrates seamlessly with back-office systems. This cost-effective platform eliminates transaction errors, reduces penalties for non-compliance and streamlines business processes, enabling manufacturers, suppliers and distributors to connect and trade through a single integrated solution with key customers and third-party logistics providers. RedTail's solutions incorporate global standards into a single interface for managing EDI, GDS and RFID to meet rapidly evolving market requirements and industry initiatives.

RedTail markets primarily through VAR partners, which sell and support the accounting platforms for which RedTail has developed “out of the box” integration. RedTail supports trading relationships with retailers, grocery chains and automotive companies for several hundred of its customers.

About RedTail Solutions, Inc.

RedTail Solutions, Inc. is a privately held company, located in Westborough, MA. It enables suppliers to compete at the highest level in today’s supply chain by providing a Software-as-a-Service (SaaS) platform for turnkey b2b collaboration. This advanced platform provides a suite of hosted services via the Internet that can integrate seamlessly with middle-market systems like Microsoft Dynamic (Great Plains) as well as enterprise back-office systems such as SAP®. Through this hosted and integrated platform, suppliers can connect and trade through a single solution with their key customers as well as third-party logistics providers in warehousing and transportation. Suppliers that participate in the global supply chain can gain immediate benefits by using RedTail’s fully integrated and automated electronic collaboration through a single interface, helping them to eliminate transaction errors, reduce penalties for non-compliance and ultimately streamline business processes. For more information, visit www.redtailsolutions.com.

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