Razz Launches First User-Generated Voice Ringtones

SAN FRANCISCO--(BUSINESS WIRE)--Razz, Inc, the leading audio content service provider for mobile phones and social networks, today announced the official launch of Razz Tones, a user-generated voice ringtone service. Razz Tones are now available in the U.S. and can be purchased for $2.99 at www.razz.com. Razz Tones will also be available in the UK.

“We wanted to deliver a fresh, new approach to ringtone personalization and leverage the viral distribution of social networks through our Razz Tone technology. Pre-recording your own voice and mixing it with other music and sound clips is the ultimate personal experience for which consumers and carriers have been looking.”

Razz’s web-based application allows consumers to create custom voice ringtones by combining one’s voice with entertaining sound clips and background music. Consumers can choose from Razz’s expansive catalog of TV characters, music, comedians, and effects to help create a truly personalized ringtone. Razz Tones can be shared with friends via SMS, email or audio widget, which can be published to any website or social network such as MySpace, Facebook or Tagged. For published widgets, users can select from dozens of skins to further personalize their ringtone content.

In addition, Razz Tones can be stored for free on the razz.com website, require no software downloads, and are created completely from the web. Friends can purchase a user’s ringtone through Razz’s Buddy Code system for only $.99. Charges apply to the purchasers’ existing mobile phone bill.

“After successfully establishing Razz as a leading service provider for audio content in Europe, we are excited to expand the ringtone market here in the U.S with the launch of Razz Tones,” said David Rich, Chief Marketing Officer for Razz, Inc. “We wanted to deliver a fresh, new approach to ringtone personalization and leverage the viral distribution of social networks through our Razz Tone technology. Pre-recording your own voice and mixing it with other music and sound clips is the ultimate personal experience for which consumers and carriers have been looking.”

This is a first for mobile technology, allowing consumers to truly personalize ringtones using their own voice. Razz enables users to express themselves in humorous and more engaging ways with Razz Tones. Razz makes it fun and simple to create a ringtone on the web and send it directly to websites and mobile phones in a few easy steps.

While the ringtone market has transformed into a $5 billion business, Razz is pioneering the next generation of technology for user-generated content for mobile and web worldwide.

About Razz Inc.:

Based in San Francisco, California, Razz, Inc. is the leading content service provider of next-generation audio entertainment for mobile phone and social network users. The suite of proprietary Razz products offer a unique mobile and social network distribution channel and new revenue streams for content owners, while giving consumers the ability to mix their favorite audio content into their social communications. For more information on Razz products and services, visit www.razz.com.