Burst Media and Reed Business Launch New Online B-2-B Advertising Network

“Reed Partner Network” will Link Advertisers with Industry Focused Business-to-Business Websites

BURLINGTON, Mass.--(BUSINESS WIRE)--With today’s launch of the Reed Partner Network (RPN), a collaboration between Burst Media and Reed Business, advertisers can now better target hard to reach online audiences who rely on business-to-business websites for news, information, collaboration and industry-specific content.

“As one of the largest business publishers in the world, Reed Business has a deep understanding of the needs of the business-to-business market. Reed’s knowledge coupled with Burst’s expertise in automating the delivery of targeted content will transform how advertisers can reach highly valued business audiences.”

The Reed Partner Network, created by Burst Media, a leading provider of advertising representation, services and technology to independent Web publishers, and Reed Business, a global provider of business information, links individual or groups of business-to-business web content providers with advertisers interested in reaching their audience with display advertising. Through the Reed Partner Network, these content providers, such as vertical industry online publishers or trade association sites, are connected with advertisers who want to reach specialized business audiences in a cost effective manner. Web publishers in return have access to new sources of advertising revenue that requires minimal set-up or technical resources.

RPN provides advertisers with a fast and easy method of reaching targeted demographic and B2B audiences such as purchasing professionals, executive managers, and other company decision makers. RPN also eliminates the time-intensive and cost-prohibitive process of managing advertising campaigns across the B2B “long tail” of the Internet. Given Burst’s extensive network of content providers RPN launched with a traffic potential of more than 185 million advertising impressions and 20 million unique visitors each month. RPN is fully transparent, giving publishers complete control over which advertising campaigns run on their website, while letting advertisers see all websites where their ads will appear.

“The ability to reach these prized business markets will benefit both the advertiser and the publisher of the site,” said Jarvis Coffin, founder and CEO of Burst Media. “As one of the largest business publishers in the world, Reed Business has a deep understanding of the needs of the business-to-business market. Reed’s knowledge coupled with Burst’s expertise in automating the delivery of targeted content will transform how advertisers can reach highly valued business audiences.”

“Our collaboration with Burst Media to create RPN brings together two segments of the web community, vertical market content providers and advertisers, and provides them an ideal forum for fostering mutually beneficial relationships,” said Brian Gallagher, president of Kellysearch.com, a division of Reed Business. “Burst’s proven track record in creating relationships with publishers of all sizes and our global publishing expertise makes this the ideal partnership.”

About Reed Business

Reed Business, the largest business-to-business publisher in the U.S., offers business professionals in the media, manufacturing, electronics, construction and retail industries more than 80 market-leading, business-to-business publications, 55 Webzines and Web portals, custom publishing, directories, research and direct-marketing lists. RBI is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL) - a world-leading publisher and information provider operating in the science and medical, legal, education and business-to-business industry sectors. Additional information can be found at http://www.reedbusiness.com.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media levels the playing field for these independent web publishers and enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct offerings, the company represents the broadest and deepest number of interest-based websites online. Burst also markets its ad management platform, AdConductor ™, which empowers content web sites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.