IncrediMail Ltd. Introduces Chinese Language Version of Popular Flagship Product

Company Continues to Focus on Expanding User Base

NEW YORK--(BUSINESS WIRE)--IncrediMail Ltd. (NASDAQ: MAIL), a software company specializing in Internet consumer products and services, today announced it introduced a Chinese language version of its flagship email product. This is the company’s first step in extending its user base in China.

“We believe that the experience model will continue to prove itself time and time again.”

"We see China as an untapped, emerging market where internet use is growing in popularity," said Yaron Adler, chief executive officer of IncrediMail. “We believe that, like other brands that have successfully introduced their products to China, entering the Chinese market will help to increase our user base and create tremendous financial growth.”

Through its experience model, IncrediMail plans to parlay its success with its previous versions of IncrediMail XE, by fulfilling the need for a graphics-based email program in China.

“We believe that IncrediMail will be successful in China because consumers in this region are receptive to the type of high-quality graphics that IncrediMail offers,” said Jeff Holzmann, executive vice president of IncrediMail. “Internet users in the Chinese market value customization and personalization – both features that IncrediMail provides to its users.”

The regionalized graphic offerings will include email backgrounds, application skins, notifiers and eCards.

“IncrediMail continues to innovate and prides itself on constant evolution,” said Adler. “We believe that the experience model will continue to prove itself time and time again.”

About IncrediMail Ltd.

IncrediMail designs and markets an integrated suite of customized and entertaining email software products for the consumer market, offering users the ability to design highly personalized email presentations with our large collection of multimedia content for email communication. Our products include: IncrediMail Xe, which allows users to personalize email messages with creative features and is offered free of charge; IncrediMail Premium, an enhanced version of IncrediMail Xe; IncrediMail Letter Creator, which enables further personalization of backgrounds; The Gold Gallery, a content database of additional backgrounds, animations and notifiers; JunkFilter Plus, an anti-spam solution; and the recently introduced Magentic, a solution offering desktop Wallpapers and Screensavers. IncrediMail generates revenue by the sale of these products and services; licensing and co-branding the Incredi brand to operators of third party websites; and selling paid advertising and sponsored links on its website and email client. For more information about IncrediMail, visit www.incredimail-corp.com.

Forward Looking Statements

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words "believe," "expect," "intend," "plan," "should" and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including, among others, changes in the markets in which the Company operates and in general economic and business conditions, loss of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, both referenced and not referenced in this press release. Various risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time. The Company does not assume any obligation to update these forward-looking statements.