LOS ANGELES--()--Edelman, the world’s largest independent public relations firm, announced today it has been chosen to serve as the global agency of record to represent the widely celebrated film and book The Secret (http://thesecret.tv/). As awareness of The Secret continues to expand, Edelman will guide an international communications program, including the facilitation of global media relations associated with The Secret book, audio book and DVDs in the U.S., as well as introductions made in new markets around the world.
“As we prepare to make The Secret DVD and book available in additional languages and countries, we are confident that Edelman - with its expansive international network and talented people - will help us bring this empowering and joyful message to billions more.”
To support The Secret's creator’s stated vision of sharing “joy with billions,” Edelman will draw on its position as an industry leader to increase global awareness for The Secret. The best-selling book has 5.27 million copies in print, and The Secret DVD, launched in March 2006, currently has more than 2 million copies in circulation.
“The whole-hearted global embrace of The Secret sweeping the world in such a short time says it all!” said executive producer and author of The Secret, Rhonda Byrne. “As we prepare to make The Secret DVD and book available in additional languages and countries, we are confident that Edelman - with its expansive international network and talented people - will help us bring this empowering and joyful message to billions more.”
The relationship will be managed primarily from Edelman’s Los Angeles office and expects to include ongoing collaboration with the firm’s global offices in the United Kingdom, France, Mexico, Japan, China, Australia, Brazil and Germany, among others.
“The Secret has quickly become an incredible phenomenon that has caught the attention of people worldwide,” said Gail Becker, president, western region and general manager of Edelman Los Angeles. “Edelman is proud to be in partnership with The Secret and looks forward to supporting its continued success as it makes its way to people the world over.”
About The Secret
The Secret, based on the teaching of the Law of Attraction, brings together ancient recordings, metaphysics and spirituality with universality at its core. Intended to be interpreted by and relevant for all people, nations, and languages, it has fast become a word-of-mouth phenomenon that has inspired millions to date. The Secret was initially released in March 2006 as a web-based, video-on-demand, pay-per-view film and DVD purchase. Currently, The Secret is available through the Internet and a host of various retail outlets on DVD, as well as via audio book and book through Atria Books, an imprint of Simon & Schuster, Inc. To date, the best-selling book has more than 5.27 million copies in print, and the DVD has been purchased and viewed by millions around the world. The author and executive producer, Rhonda Byrne, was recently recognized in the TIME 100 for her role in helping powerfully transform the world. For more information about The Secret, visit http://thesecret.tv/.
About Edelman
Edelman is the world’s largest independent public relations firm, with 2,700 employees in 48 offices worldwide. The firm was named PRWeek’s Large Agency of the Year for 2006. Advertising Age named Edelman as one of 10 marketing firms to watch in 2007 in its “Best Agencies” issue. Edelman was also named 2006 Large Agency of the Year and 2005 International Agency of the Year by The Holmes Group. A&R Edelman was formed following the acquisition of A&R Partners in May 2006.
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