Superpages.com Launches New Advertising Platform

DALLAS--(BUSINESS WIRE)--

Superpages.com®, a service of Idearc Media Corp., today creates a more relevant search experience for consumers and advertisers by pairing the highest quality advertisements with users’ search queries.

“We anticipate improvements in many of our site metrics because we are returning more relevant local search results to the consumer”

Performance-based Superpages.com advertisers are now ranked on a set of criteria that includes relevancy, performance and bidding structure.

“We anticipate improvements in many of our site metrics because we are returning more relevant local search results to the consumer,” said Eric Chandler, President–Internet for Idearc Media. “Greater focus on relevancy also encourages our advertisers to be sure their ads are rich in content and include the kind of information that will result in more valuable leads.”

The new Superpages.com advertising platform promotes the most appropriate local advertisers that serve the geography and category searched; thus resulting in a better search experience. Consumers benefit as they are presented with businesses that best satisfy their needs.

“Our goal is to continue designing around the needs of our users, which will ultimately drive value for our advertisers by delivering highly qualified leads to their business,” said Chandler.

Superpages.com, the expert in local search, had more than 2.8 billion network searches in 2006. It features listings for more than 18 million small-to-medium-sized businesses in the United States, 11 million of which feature enhanced content.

About Idearc Inc.

Idearc Inc. (NYSE:IAR) connects buyers with sellers with its multi-platform of advertising solutions including Verizon® Yellow Pages and smaller-sized portable Verizon® Yellow Pages Companion Directories, Superpages.com®, Superpages Mobile^SM, Solutions At Hand™ magazine, Solutions at Home™ magazine, Solutions Direct™ and Solutions on the Move™ direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. Superpages.com, the expert in local search with more than 2.8 billion network searches in 2006 and 18 million businesses in the United States, offers advertisers a variety of online advertising solutions. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit www.idearc.com.

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Statements made in this press release that are not historical facts, including statements accompanied by words such as "will," "believe," "anticipate," "expect," "estimate," or similar words, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 regarding Idearc Inc.’s plans and performance. These statements are based on management's estimates, assumptions and projections as of the date of this release and are not guarantees of future performance. Actual results may differ materially from the results expressed or implied in these statements as the result of risks, uncertainties and other factors including, but not limited to, the factors set forth in Idearc Inc.'s filings with the Securities and Exchange Commission, including Idearc Inc.’s Annual Report on Form 10-K for the year ended December 31, 2006. The Company cautions you not to place undue reliance on the forward-looking statements contained in this release. The Company does not undertake any obligation to publicly update or revise any forward-looking statements to reflect future events, information or circumstances that arise after the date of this release.

(IAR-G)