IncrediMail Offers Babylon's Language Translation and Dictionary Service to Users

NEW YORK--(BUSINESS WIRE)--IncrediMail Ltd. (NASDAQ: MAIL), a software company specializing in Internet consumer products and services, today announced it has launched a translation and dictionary service, integrated with its flagship product, IncrediMail, through its previously announced collaboration with Babylon, a leading provider of single-click translation and information access solutions. When users elect to purchase the full version of Babylon, the companies will share the revenue that is generated.

“Our relationship with Babylon further differentiates IncrediMail from other email clients by offering a unique feature that provides definitions and language translation”

“Our relationship with Babylon further differentiates IncrediMail from other email clients by offering a unique feature that provides definitions and language translation,” said IncrediMail’s CEO, Yaron Adler. “Babylon is a useful resource that helps users communicate more effectively, whether composing or reading an email, and it’s also a fantastic research tool that adds tremendous value to the IncrediMail email product. We are also excited about the marketing agreement that will further enhance the company’s collaboration revenue stream.”

IncrediMail users are now able to instantly get language translations, definitions and encyclopedic details for any word or phrase in an email with the click of a mouse. The Babylon service is included in the latest versions of IncrediMail XE and IncrediMail Premium, which can be downloaded at www.incredimail.com. Current IncrediMail users can simply upgrade their version of IncrediMail to access to the service without incurring any additional costs.

Consumers can elect to purchase Babylon 6, the full version of Babylon, which enables language translation and dictionary services on any desktop application outside IncrediMail. The companies share the revenues from these sales.

“Our partnership with IncrediMail is extremely valuable, as it will help expand our user base and market reach,” said Babylon's CEO, Dovik Peer. “The combined solution is a unique offering that we believe will add unprecedented value for IncrediMail’s users.”

About IncrediMail Ltd.

IncrediMail designs and markets an integrated suite of customized and entertaining email software products for the consumer market, offering users the ability to design highly personalized email presentations with our large collection of multimedia content for email communication. Our products include: IncrediMail Xe, which allows users to personalize email messages with creative features and is offered free of charge; IncrediMail Premium, an enhanced version of IncrediMail Xe; IncrediMail Letter Creator, which enables further personalization of backgrounds; The Gold Gallery, a content database of additional backgrounds, animation and notifiers; JunkFilter Plus, an anti-spam solution; and the recently introduced Magentic, a solution offering desktop Wallpapers and Screensavers. IncrediMail generates revenue by the sale of these products and services; licensing and co-branding the Incredi brand to operators of third party websites; and selling paid advertising and sponsored links on its website and email client. For more information about IncrediMail, visit www.incredimail-corp.com.

About Babylon Ltd.

Babylon (TASE: BBYL) is the leading provider of single-click translation and information access solutions. Babylon 6 is desktop software that is available for private individuals as well as corporations. Babylon also offers add-on premium content from world-renowned dictionary publishers, including Oxford University Press, Britannica, Merriam-Webster, Larousse, Vox, Langenscheidt, Pons, Van Dale, Melhoramentos and Taishukan. Babylon 6 offers single click results from Wikipedia encyclopedia in 13 languages. Babylon 6 is also working with Windows Vista. The Babylon user base exceeds 35 million desktop installations. Babylon corporate customers include industry leaders such as Avnet, Daimler Chrysler, Ericsson, Fujitsu Siemens, Gillette/Braun, IBM, John Deere, Lufthansa, Motorola, Nestlé France, Océ, Petrobras, Philips, UBS, Xerox and many more. For more information about Babylon, visit www.babylon.com

Forward Looking Statements

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words "believe," "expect," "intend," "plan," "should" and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including, among others, changes in the markets in which the Company operates and in general economic and business conditions, loss of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, both referenced and not referenced in this press release. Various risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time. The Company does not assume any obligation to update these forward-looking statements.