Soapbox Mobile Partners with Sí TV

Interactive Mobile to Provide Targeted Content for Young Latino Audience

SAN DIEGO--(BUSINESS WIRE)--Soapbox Mobile announced today that Sí TV -- America’s first and only television network to target the millions of 18–34-year-old Latinos who prefer their entertainment in English -- has selected Soapbox Mobile as their mobile marketing partner. Soapbox will work with Sí TV to develop on-air mobile promotions and sweepstakes, programming alerts and unique content that ties into the network’s programming.

“As a leading provider of digital entertainment content for young Latinos, we provide our audience with opportunities to connect, create, be heard and discover cutting edge Latino-themed content”

“Sí TV offers a pathway to a fast-growing yet elusive consumer demographic: young, acculturated Latinos who want authentic, relevant programming that reflects their multicultural heritage,” says Vladimir Edelman, CEO of Soapbox Mobile. ”Our partnership will enable us to serve an audience that is at the forefront of mobile data consumption – and which to-date has been significantly underserved by the mobile content market.”

According to Yankelovich Inc., more than half (56%) of Latinos 16-25 own a cell phone - 64% of those use text messaging and 39% have Web-enabled phones. As the largest ethnic group in the United States, Latinos are big buyers of mobile entertainment and high users of mobile data. According to M:Metrics, Latino subscribers typically purchase downloadable mobile content like games, ringtones, and graphics at twice the rate of that of the U.S. market average.

“As a leading provider of digital entertainment content for young Latinos, we provide our audience with opportunities to connect, create, be heard and discover cutting edge Latino-themed content,” said Lisa Black, Sí TV’s senior vice president of digital media. “Mobile provides an immediate response mechanism for viewers to interact with our programming. Soapbox understands how to maximize this value and we are thrilled to work with them.”

About Soapbox Mobile

Soapbox Mobile, a leading provider of full-service mobile marketing solutions, enables consumer-facing companies to develop, deploy, and monetize mobile messaging, content, and commerce applications. Soapbox Mobile’s integrated mobile solutions platform and carrier relationships combined with value-added services helps brand marketers, advertising agencies and entertainment companies leverage the power of the mobile communications channel. For more information, please visit http://www.soapboxmobile.com. Soapbox Mobile is an Equal Elements company. Equal Elements is a private equity fund focused on providing growing companies with financing, strategic guidance and accelerated growth.

About Sí TV

Sí TV is America’s first media company to reach the millions of 18-34-year-old Latinos who prefer their content in English and seek it across all platforms—including linear television, the Internet, video-on-demand and wireless devices. Sí TV offers authentic, relevant content and a 60% original programming slate that ranges from outrageous comedy to music, independent movies, lifestyle and talk. The network is available nationwide on Dish Network, and in more than 200 cities and communities across America, including New York, Los Angeles, Chicago, Dallas, Houston, Detroit, Denver, San Antonio and Las Vegas. Sí TV’s cable and telco affiliates include AT&T, Cox, Comcast, Insight, Qwest, Time Warner Cable and Verizon, among others. For more information about Sí TV, please visit http://www.sitv.com. Contact for Sí TV: Jenny Snegaroff, 310-474-7717, [e-mail].