Sprint Nextel Names Goodby, Silverstein & Partners as Agency of Record

OVERLAND PARK, Kan.--(BUSINESS WIRE)--Sprint Nextel (NYSE:S) has announced that it has selected San Francisco-based Goodby, Silverstein & Partners as its advertising agency of record. Goodby was chosen for its combination of strategic strength, breakthrough creative execution and outstanding new media integration.

“Agency of the Year“ by both AdWeek and Creativity Magazine. GS&P is located in San Francisco, CA, and works for clients including Hewlett-Packard, Comcast, Adobe, Frito-Lay, Anheuser-Busch, The HD-DVD Consortium, Haagen-Dazs, Elizabeth Arden, American Century Investments, and the California Fluid Milk Processors Advisory Board ”

"This has been an intense and thorough process these past few months. We have met with some of the nation's best agencies as we seek to regain our competitive momentum in the marketplace and we are confident we've found the right partner in Goodby, Silverstein & Partners," said Mark Schweitzer, Sprint Nextel's chief marketing officer. "Goodby's sterling reputation and creative talents are second to none and together we will deliver a more integrated and strategic brand execution. We sincerely appreciate the participation of the outstanding agencies that competed with distinction and want to thank TBWA/Chiat/Day and Publicis & Hal Riney as we work through the transition.”

Goodby will manage brand strategy and creative for both the Sprint and Nextel brands and the transition process will begin immediately.

Jeff Goodby and Rich Silverstein, Co-Chairmen of Goodby, Silverstein & Partners, said: "We believe that Goodby, Silverstein & Partners is a perfect fit for Sprint Nextel and uniquely positioned to help the company win in the rapidly evolving and fiercely competitive world of wireless communications. We know Sprint Nextel has what it takes and we look forward to helping it communicate this to the world."

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving 53.1 million customers at the end of 2006; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.

About Goodby, Silverstein & Partners

Founded in 1983, Goodby, Silverstein & Partners is one of the most honored advertising agencies in the world. In 2006 alone, GS&P was named 2006 “Digital Agency of the Year” by Advertising Age and "Agency of the Year“ by both AdWeek and Creativity Magazine. GS&P is located in San Francisco, CA, and works for clients including Hewlett-Packard, Comcast, Adobe, Frito-Lay, Anheuser-Busch, The HD-DVD Consortium, Haagen-Dazs, Elizabeth Arden, American Century Investments, and the California Fluid Milk Processors Advisory Board ("got milk?").