Sonopia Drives Massive Proliferaton of Mobile Carriers

MENLO PARK, Calif.--(BUSINESS WIRE)--Starting today, Sonopia Corporation is democratizing mobile services by making it possible for anyone – whether a major corporation, a charity or an entrepreneurial individual – to become a mobile carrier in a matter of minutes. The company is changing the way people think about their cell phones by providing consumers with mobile services tailored to their lifestyles and preferences, eliminating today’s “one-size-fits-all” approach.

“People want a phone that reflects their personality, a calling plan that suits their lifestyle, and quick and easy access to information and content from groups and friends they care about”

Sonopia-powered mobile carriers offer subscribers the complete suite of features and functionality they’ve come to expect:

A selection of popular phones
Competitive calling plans
Best-in-class coverage with America’s most reliable network
Premium voice and data services
Hassle-free online sign-up and service activation
Up-to-the-minute news and information on the go

Additionally, Sonopia-powered mobile services offer subscribers exclusive access to value-added offerings such as:

The opportunity to support an organization or an individual they care about just by doing something they’re going to do anyway – using a cell phone
Customized content delivered directly to the phone
Online community of like-minded subscribers, with social-networking functionality such as blogging and photo sharing
An ability to subscribe to rich user-generated content from groups and individuals
Branded handsets and easy-to-use branded interface

“People want a phone that reflects their personality, a calling plan that suits their lifestyle, and quick and easy access to information and content from groups and friends they care about,” said Juha Christensen, founder and CEO of Sonopia Corporation. “We’re giving them all that, plus we’re making it easy to support a cause that means something to them. Through Sonopia and its partners, everyone can find a mobile services offering that fits just right – or you can create your own and stake a claim in changing how your friends and family think about their cell phones. We expect there to be more than 10,000 Sonopia-powered mobile carriers serving U.S. consumers within two years.”

Sonopia-powered mobile carriers, each called “a Sonopia,” use America’s most reliable network, ensuring quality and reliability in voice and data services. Sonopia has also teamed with leading handset manufacturers to provide subscribers with the best equipment at competitive prices. Sonopia handles all the backend details for its partners’ branded mobile services – from provisioning service to delivering handsets, from helping identify potential subscribers to managing monthly billing, from creating marketing materials to handling customer care by dedicated, trained customer care agents based within the United States.

With Sonopia, any organization or individual can become a mobile operator in a matter of minutes. The company divides its primary targets into two groups:

-- Organizations with more than 50,000 members
        -- Large non-profits
        -- Sports franchises
        -- Universities
        -- Entertainment groups
        -- Major brands

-- Organizations with less than 50,000 members and individual
   entrepreneurs
        -- Niche brands
        -- Special-interest groups
        -- Online affiliate groups
        -- Local clubs
        -- Individuals who want a stake in changing the way their
           friends and family think about cell phones

Sonopia works with its partners on a revenue-sharing basis – each party gets a portion of the money generated by subscribers’ monthly usage fees. For affinity organizations, brands and entrepreneurs, this is a great way to drive incremental revenues with almost no upfront investment and minimal ongoing resource requirements. For consumers, this is a great way to support an organization or an individual they care about just by making their daily calls.

About Sonopia Corporation

Sonopia Corporation is driving a massive proliferation of mobile carriers and changing the way people think about cell phones. The company makes it easy for anyone – whether a major corporation or an entrepreneurial individual – to become a mobile carrier in a matter of minutes. Sonopia partners can offer their constituents a full-service wireless package – complete with a selection of branded handsets, calling plans to suit a variety of lifestyles, and access to exclusive content tailored to their personal interests. Sonopia handles all the backend details. Together with its partners, Sonopia is empowering consumers to take more control over their mobile phones and calling plans, connect with other subscribers who share their interests, and support an organization or an individual they care about just by using their cell phones. The privately-held company is based in Menlo Park, Calif. and Kyiv, Ukraine, with offices in New York, Los Angeles and London. Investors include leading venture capital firms ComVentures and Sevin Rosen Funds. More information is available at www.sonopia.com.