LIME Signs on Dr. Andrew Weil as Lime Radios New Host

Pioneer of Integrative Medicine to Headline LIME Radios Format Change to Live, Call-In Healthy and Green Programming on Sirius Channel 114

NEW YORK--()--LIME announced today that the worlds leading authority on integrative medicine Dr. Andrew Weil, will headline LIME Radios format change to live, call-in programming. Beginning in March, LIME Radios channel on SIRIUS Satellite Radio 114, will feature renowned experts available to talk with listeners on a variety of topics such as alternative healthcare, healthy food, eco lifestyle, and life coaching.

The Ask Dr. Weil series signifies Dr. Andrew Weils foray into radio programming and will offer listeners the unique opportunity to engage in open discussions on questions relating to alternative health practices and treatments. The one-hour program, which airs weekly beginning Wednesday, April 11 at 6:00 PM ET, will be accompanied by other dynamic programming in the health and wellness category, including The Lazy Environmentalist featuring Josh Dorfman, The Herbal Pharmacist with Dave Foreman, Before You Bite with Phil Lempert, and Make it Happen with Mel Robbins.

We are thrilled to add Dr. Weil to LIME Radios offerings, said C.J. Kettler, CEO and Founder of LIME. Tips on how to live a healthier, greener and more balanced lifestyle are in high-demand ranging from the hard-core person who completely changes their life to the person who wants to do a few simple things everyday. Our new radio line-up, headlined by Dr. Weil, will offer a question and answer call-in format that allows all listeners a chance to talk with this celebrated integrative medicine expert on a one-on-one basis.

Dr. Weil adds, I am extremely pleased to announce my new radio program on LIME Radios channel on Sirius Satellite Radio. It is the perfect medium and opportunity to reach a national audience with the latest information on optimum health and integrative medicineeven more so, to connect one on one with listeners in an intimate forum. I look forward to the exchange. I feel that LIME and Weil Lifestyle are perfectly teamed up with shared values...that of providing an authentically integrative approach to health and wellness.

Dr. Weil is the five-time best-selling author of such titles as: Healthy Aging, Eating Well For Optimum Health, Spontaneous Healing, 8 Weeks To Optimum Health, and The Healthy Kitchen. As the founding director of the Program in Integrative Medicine (PIM) at the University of Arizona College of Medicine, and frequent guest on Larry King Live, Oprah, and The Today Show, Dr. Weil will provide valuable information and insight on how to incorporate conventional and complementary medicine practices in one's life to optimize the body's natural healing power.

The format change occurred based on research conducted by LIME that showed listeners enjoyed and connected most with LIME Radio when they were able to call in and talk with the green and healthy living experts in real time.

Our listeners told us they want radio programming on a regular Monday through Friday scheduleso that they can plan to listen to their favorite radio talent on a daily basis, continued Kettler. We are confident LIME listeners will enjoy our new hosts who will offer advice, dialogue and simple, everyday information and entertainment in a more accessible and interactive format that provides convenience and control to our listeners.

Joining Dr. Weil in the new radio line-up are some of the most experienced and acclaimed voices in healthy living. The 2007 LIME radio line-up on Sirius includes:

WEEKDAY LIME RADIO PROGRAMS LAUNCHING ON MARCH 12: (Monday through Friday):

  • Be Happy Dammit, featuring best-selling author, seminar speaker and AM-NY newspaper columnist, Karen Salmansohn. Weekdays at 8:00 AM, ET, shell dispense empowering self-help advice for finding happiness with her trademark edgy humor in this one-hour show.
  • Make It Happen with Mel Robbins will motivate listeners to achieve their business, career, and personal goals in record time on her one-hour call-in show at 9:00 AM, ET. Robbins has been named one of the top lifestyle coaches in New England and has worked with a wide variety of clientele from start-up entrepreneurs to Fortune 500 executives.
  • Above And Beyond with Laura Smith Seeking messages from the other side? Searching for answers to lifes big questions? Listen to Above and Beyond at 10 AM, ET daily for messages that are out of this world! Host Laura Smith brings you an amazing array of leading psychics, astrologers, mediums and more, during an hour that might turn even the most ardent skeptic into a believer! Listeners can call in for free astrology charts, readings and perhaps make a connection with their loved ones on the other side. Dont miss this exciting and entertaining hour with some of the worlds best known intuitives!
  • The Lazy Environmentalist has gone daily at 11:00 AM, ET! Hosted by LIMEs hip eco-maven Josh Dorfman, this hour-long program will introduce listeners to the latest in sustainable products and services and offer in-depth interviews with the leading designers, entrepreneurs, and innovators who are creating the modern, green economy. He is also the founder of Vivavi, a leading retailer of eco-conscious furniture and home décor. Launches on Monday, March 5.
  • The Herbal Pharmacist, airing daily at 12:00 PM ET, features Dave Foreman, RPh, ND. As a doctor of Naturopathy, Foreman will answer health questions from call-in listeners and provide recommendations for cutting edge approaches to natural health and healing in this one-hour program.
  • The Good Life Show with award winning broadcaster Jesse Dylan, continues its highly acclaimed two-hour show airing daily at 1:00 PM, ET that incorporates leading experts, and celebrity guests into a dynamic hybrid of life enhancing advice and entertainment.
  • The Fitness Guru, airing weekdays at 5:00 PM, ET, hosted by couple Michael Feigin (nutritionist/fitness studio owner) and Lawson Harris (fitness studio owner), will return for another year to LIME Radio to offer tips and practical advice on working fitness into anyones day-to-day schedule. The one-hour program will investigate trends, fads and myths, and the more established paths in the fitness field.
  • Positively Incorrect with Scott Cluthe is a weekday one-hour radio show returning again this year to LIME Radio, providing listeners with a changing cast of voices, beliefs, and personalities at 6:00 PM, ET. Cluthe and his panel of fascinating guests will discuss ways to make better choices for a healthier, more meaningful life.

WEEKEND LIME RADIO PROGRAMS LAUNCHING WEEK OF MARCH 12:

  • Before You Bite, is the only radio program that cuts to the truth about whats going on behind the shelves. On Saturdays from 10:00 AM-12 Noon ET, supermarket guru Phil Lempert reviews the food and health news issues that make a difference in our lives -- and then brings in the newsmakers who are part of the story. This two-hour live call-in show will answer listeners questions and give the latest in consumer advice on the subject of all things food. Before you Bite is stocked with tips, trends and even contests for a lively forum.
  • The Organic Gardeners feature Doug Oster (known as the Backyard Gardner) and Jessica Walliser (horticulture lecturer) as hosts of this two-hour new live call in show on Saturdays from 12:00 noon to 2:00 PM, ET. They will answer questions from gardeners at all levels, teach listeners how to create a safer place to garden and how to create a better, more beautiful place to live.
  • LifeBites with Nina Boski is the new one-hour call-in show where Holistic living meets Hollywood. Nina talks with celebrities in film and music and bestselling authors, and asks them the deeper questions beyond stardom. Upbeat and uplifting, LifeBites premieres Saturdays at 4:00 PM, ET.

For more information, please visit www.lime.com/radio.

About LIME

LIME (lime.com) is a multimedia lifestyle brand with multiple platforms devoted to delivering entertaining and insightful content to the growing worldwide community focused on leading a healthier, greener, and more balanced lifestyle. LIME is currently available on broadband television, SIRIUS Satellite Radio channel 114, on demand with cable providers nationally, and at lime.com on your PC and mobile phone. LIME is owned by Revolution Living LLC and is headquartered in New York City.

Revolution Living (revolution.com), a majority investor in LIME, is a subsidiary of Revolution LLC, which builds innovative companies in sectors that are ready for dramatic change. The common theme linking Revolution's businesses is that they provide consumers with greater control, choice and convenience. Revolution partners with companies in the early growth stage and manages them for long-term growth. The Chairman and CEO of Revolution is Steve Case, best known as the entrepreneur who made the Internet accessible to millions of people by co-founding AOL.

About SIRIUS

SIRIUS, "The Best Radio on Radio," delivers more than 130 channels of the best programming in all of radio. SIRIUS is the original and only home of 100% commercial free music channels in satellite radio, offering 69 music channels. SIRIUS also delivers 65 channels of sports, news, talk, entertainment, traffic, weather and data. SIRIUS is the Official Satellite Radio Partner of the NFL, NASCAR, NBA and NHL, and broadcasts live play-by-play games of the NFL, NBA and NHL, as well as live NASCAR races. All SIRIUS programming is available for a monthly subscription fee of only $12.95.

Click on www.sirius.com to listen to SIRIUS live, or to purchase a SIRIUS radio and subscription.

Contacts

For LIME:
Amy Storey, 202-828-8819
amy.storey@fleishman.com
or
Amelie Tseng, 973-207-3874
amelie.tseng@comcast.net

Sharing

Contacts

For LIME:
Amy Storey, 202-828-8819
amy.storey@fleishman.com
or
Amelie Tseng, 973-207-3874
amelie.tseng@comcast.net