NEW YORK--(BUSINESS WIRE)--LIME announced today that the world’s leading authority on integrative medicine Dr. Andrew Weil, will headline LIME Radio’s format change to live, call-in programming. Beginning in March, LIME Radio’s channel on SIRIUS Satellite Radio 114, will feature renowned experts available to talk with listeners on a variety of topics such as alternative healthcare, healthy food, eco lifestyle, and life coaching.
The Ask Dr. Weil series signifies Dr. Andrew Weil’s foray into radio programming and will offer listeners the unique opportunity to engage in open discussions on questions relating to alternative health practices and treatments. The one-hour program, which airs weekly beginning Wednesday, April 11 at 6:00 PM ET, will be accompanied by other dynamic programming in the health and wellness category, including The Lazy Environmentalist featuring Josh Dorfman, The Herbal Pharmacist with Dave Foreman, Before You Bite with Phil Lempert, and Make it Happen with Mel Robbins.
“We are thrilled to add Dr. Weil to LIME Radio’s offerings,” said C.J. Kettler, CEO and Founder of LIME. “Tips on how to live a healthier, greener and more balanced lifestyle are in high-demand – ranging from the ‘hard-core’ person who completely changes their life to the person who wants to do a few simple things everyday. Our new radio line-up, headlined by Dr. Weil, will offer a question and answer call-in format that allows all listeners a chance to talk with this celebrated integrative medicine expert on a one-on-one basis.”
Dr. Weil adds, “I am extremely pleased to announce my new radio program on LIME Radio’s channel on Sirius Satellite Radio. It is the perfect medium and opportunity to reach a national audience with the latest information on optimum health and integrative medicine—even more so, to connect one on one with listeners in an intimate forum. I look forward to the exchange. I feel that LIME and Weil Lifestyle are perfectly teamed up with shared values...that of providing an authentically integrative approach to health and wellness.”
Dr. Weil is the five-time best-selling author of such titles as: Healthy Aging, Eating Well For Optimum Health, Spontaneous Healing, 8 Weeks To Optimum Health, and The Healthy Kitchen. As the founding director of the Program in Integrative Medicine (PIM) at the University of Arizona College of Medicine, and frequent guest on Larry King Live, Oprah, and The Today Show, Dr. Weil will provide valuable information and insight on how to incorporate conventional and complementary medicine practices in one's life to optimize the body's natural healing power.
The format change occurred based on research conducted by LIME that showed listeners enjoyed and connected most with LIME Radio when they were able to call in and talk with the “green” and healthy living experts in real time.
“Our listeners told us they want radio programming on a regular Monday through Friday schedule—so that they can plan to listen to their favorite radio talent on a daily basis,” continued Kettler. “We are confident LIME listeners will enjoy our new hosts who will offer advice, dialogue and simple, everyday information and entertainment in a more accessible and interactive format that provides convenience and control to our listeners.”
Joining Dr. Weil in the new radio line-up are some of the most experienced and acclaimed voices in healthy living. The 2007 LIME radio line-up on Sirius includes:
WEEKDAY LIME RADIO PROGRAMS LAUNCHING ON MARCH 12: (Monday through Friday):
WEEKEND LIME RADIO PROGRAMS LAUNCHING WEEK OF MARCH 12:
For more information, please visit www.lime.com/radio.
LIME (lime.com) is a multimedia lifestyle brand with multiple platforms devoted to delivering entertaining and insightful content to the growing worldwide community focused on leading a healthier, greener, and more balanced lifestyle. LIME is currently available on broadband television, SIRIUS Satellite Radio channel 114, on demand with cable providers nationally, and at lime.com on your PC and mobile phone. LIME is owned by Revolution Living LLC and is headquartered in New York City.
Revolution Living (revolution.com), a majority investor in LIME, is a subsidiary of Revolution LLC, which builds innovative companies in sectors that are ready for dramatic change. The common theme linking Revolution's businesses is that they provide consumers with greater control, choice and convenience. Revolution partners with companies in the early growth stage and manages them for long-term growth. The Chairman and CEO of Revolution is Steve Case, best known as the entrepreneur who made the Internet accessible to millions of people by co-founding AOL.
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