Neochroma Presents Big Screen For Mobile Phones

BIELEFELD, Germany--(BUSINESS WIRE)--Neochroma Ltd. presents an inexpensive mobile phone attachment that enlarges tiny mobile phone displays to desktop monitor size.

“The competition for output solutions in mobile imaging will heat up over the next few years. Our strategy relies on a product that provides excellent image quality, since the picture is shown in a viewer that protects it from stray light. That also ensures perfect privacy.”

Billions of pictures are taken with camera phones, and picture quality continues to improve. On the output side however, there is no way to enjoy large, bright and brilliant pictures on mobile devices.

Neochroma aims to change that, and it meets an exploding market. The installed base of camera phones has grown to 850 million in 2006 and is projected to be 1.5 billion in 2010 (source: Lyra Research).

That leaves millions of customers dissatisfied with their phone's multi-media capabilities. There is no point taking a picture -- much less send it around or share it -- if the image can only be seen at stamp size.

Efforts are being made to solve the issue, from HMDs and projectors to large PDA phones.

Patrick Amaru, founder and MD of Neochroma, says, "The competition for output solutions in mobile imaging will heat up over the next few years. Our strategy relies on a product that provides excellent image quality, since the picture is shown in a viewer that protects it from stray light. That also ensures perfect privacy."

Neochroma is inexpensive to build, as it consists of plastic parts and lenses only, and relies on the mobile phone display to render the image in stereoscopic, life-like 3D.

Neochroma-equipped phones can double as a navigation device, too. It has the capability of displaying a map that is aligned with the user's line of sight.

A prototype of the viewer has been built, and the technology has the ability of getting to market within two years.

About Neochroma Ltd.

Founded in 2006 by Patrick Amaru, Neochroma develops an innovative solution that enlarges mobile phone screens and projects their image in a pleasing 3:2 format. With an office in Bielefeld, Germany, the company's focus is on development work with a licensing business model. Neochroma was seeded by Astutia Ventures from Munich, Germany. A Whitepaper is available from www.neochroma.com.

Patrick is available for interviews. Call +49-521-5251406.