Social Networking Meets Local Search on SuperPages.com

DALLAS--(BUSINESS WIRE)--SuperPages.com, a product of Idearc Media Corp., today launched Reviewer of the Week as a step towards providing local content within a trusted social networking environment. Consumers in the same city can now compete against each other to be featured as the Reviewer of the Week, which is located on the SuperPages.com homepage.

“Whether you're talking about finding the best Italian restaurant or a reliable plumber, SuperPages.com provides robust local search capabilities, along with ratings and user reviews, to connect circles of trusted individuals.”

“Local search is hot and so is social networking, so it makes sense that we combine the two,” said Robyn Rose, vice president of marketing for SuperPages.com. “Whether you're talking about finding the best Italian restaurant or a reliable plumber, SuperPages.com provides robust local search capabilities, along with ratings and user reviews, to connect circles of trusted individuals.”

To be featured as a Reviewer of the Week, users must write reviews of their favorite businesses during the prior week. Designed to attract more writers and user reviews, results are updated each Wednesday and precedence is given to reviewers who have written the most reviews. Consumers who submit the most reviews are highlighted on the home page of SuperPages.com according to where the reviewer is located, which is based on the ZIP code provided in the registration. SuperPages.com currently has more than 324,000 reviews and listings with consumer-provided content.

About Idearc Inc.

Idearc Inc. (NYSE:IAR) connects buyers with sellers with its multi-platform of advertising solutions including Verizon Yellow Pages and smaller-sized portable Verizon Yellow Pages Companion Directories, SuperPages.com® (www.superpages.com), SuperPages Mobile™, Solutions At Hand™ and Solutions Direct™ direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. In addition, Idearc is the largest publisher of Hispanic directories in the United States. SuperPages.com, the expert in local search with more than two billion searches for two consecutive years, includes a comprehensive list of businesses in the United States – a total of more than 19 million. SuperPages Mobile provides local search functionality for wireless subscribers. For more information, visit www.idearc.com.