RW Advertising Launches Super Bowl Campaign for South Suburban Home Builder

CHICAGO--(BUSINESS WIRE)--RW Advertising, Inc. announced today it has launched a campaign for home builder Mallow Homes that includes free tickets to the Super Bowl in Miami, FL on February 4^th. The campaign launched today following the Chicago Bears win in the NFC Championship game. A full page color ad in the sports section of the Chicago Tribune and the Daily Southtown kicked off the week long campaign. The newspaper ads will continue throughout the week and are supplemented with radio schedules on WSCR AM 670 and WMVP AM 1000.

“Our construction quality is second to none and we include many upgrades that are typically extra charges”

RW Advertising created two versions of all the creative messages pending the outcome of yesterday’s game. “We had to book the print space and the radio time prior to Sunday’s game. We were prepared, creatively, for either outcome. Obviously, we are thrilled with the victory and look forward to celebrating a Bears Super Bowl win,” said Alan Woods President of RW Advertising, Inc. “We are confident that the Super Bowl tickets offer will stimulate tremendous response and drive people to tour the Mallow properties,” added Sean Ryan, co-owner of RW Advertising.

Mallow Home Builders is offering free Super Bowl tickets to the first ten buyers who sign a contract for one of their Prairie Ridge homes, a development located in Mokena, IL, between now and 5:00 pm on January 28^th. “Our construction quality is second to none and we include many upgrades that are typically extra charges,” said Jerry Murphy, President of Mallow Home Builders, Inc. “We know that we have a great product and we just need to attract people to see our models. The homes will sell themselves,” added Mr. Murphy.

About RW Advertising

RW Advertising is full-service ad agency based in Lemont. The company offers in-house production, editing, and graphic design departments in addition to media buying and tracking. RW Advertising produces and manages traditional branding as well as direct response advertising campaigns for their clients. For more information, visit www.rwadv.com.

About Mallow Home Builders

Mallow Home Builders was formed in 1999 by Jerry Murphy and is one of the premier developers of custom built homes in the south suburbs. For more information, visit www.mallowhomes.com.