MEC Entertainment and Citi Create Unique Project for the Golden Globes 2007

LOS ANGELES & NEW YORK--(BUSINESS WIRE)--MEC Entertainment, the branded entertainment and content creation division of Mediaedge:cia (www.mecglobal.com) Fortune 500 company Citigroup, MSN and dick clark productions have created an exclusive online red carpet show for the 64th Annual Golden Globes. The show is part of an all new interactive experience for the Globes and will be broadcast live on MSN on Monday January 15th 2007.

For the first time in the history of the Golden Globes, viewers will be able to enhance their viewing of the televised show through a dedicated online experience. As the night unfolds the online project will take the audience into exclusive areas of the prestigious event. This red carpet programming is an entirely new way of experiencing the Golden Globes and is designed to capitalize on the multi-platform media habits of today’s sophisticated audiences.

The project was conceived exclusively for Citi by MEC Entertainment through their relationship with dick clark productions, and in collaboration with MSN. dick clark productions will be producing the programming and MSN will be showcasing it online. The site launched with the announcement of nominations in mid-December and is currently being promoted across many MSN properties.

The online program will go live from the Red Carpet at 7pm EST on MSN. Elements will also include exclusive access backstage such as a dedicated “online” feed from press room and one-on-one live interviews of the evening’s winners in real time.

Chet Fenster, Managing Partner MEC Entertainment said, “As the Golden Globes enter their 64th year it was exciting to find new ways of enhancing viewers’ experience. Citi, a brand known for ‘rewarding’ its customers, was a perfect match for making this prestigious Awards nights all the more rewarding in 2007. We are very excited about the partnership we have crafted for Citi and hope to extend this into new ventures in the future.”

About Mediaedge:cia

Mediaedge:cia (MEC) is the first global communications planning and implementation agency. We get consumers actively engaged with its clients’ brands leading to relevant awareness, deeper relationships and stronger sales. Our services include consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sponsorship consultancy and activation, branded content and entertainment marketing. Our 4,000 highly talented and motivated people work with local, regional and global clients from 199 offices in 79 countries. MEC is a founding partner of GroupM, WPP’s media investment management group. For further information, visit www.mecglobal.com.

About Citigroup

Citigroup, the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Major brand names under Citigroup's trademark red umbrella include Citibank, CitiFinancial, Primerica, Smith Barney and Banamex. Additional information may be found at www.citigroup.com.

About dick clark productions, inc.:

Founded in 1957, dick clark productions has grown to become a leading independent producer of a wide range of television programming for broadcast networks, cable networks, distributors and advertisers. The company has produced thousands of shows and specials in all genres and for all day parts, including such perennial hits as “Dick Clark’s New Year’s Rockin Eve,” the “American Music Awards,” the “Golden Globes Awards,” the “Bloopers” specials and series, "the “Academy of Country Music Awards” and the new hit FOX-TV series, "So You Think You Can Dance," among others. A subsidiary, dick clark restaurants, inc., licenses and operates “Dick Clark’s American Bandstand” casual dining restaurants.