PodZinger Expands Market Reach with First European Partner

CAMBRIDGE, Mass.--(BUSINESS WIRE)--PodZinger (www.podzinger.com), the world’s most powerful audio and video search engine and online advertising network, announced today that it is partnering with Thames Valley pod.tv to power search capabilities for its Web site http://www.thamesvalleypod.tv/. The partnership is PodZinger’s first venture outside of the U.S.

“This particular partnership is unique in that it is PodZinger’s first outside of the U.S., but one of many to come.”

Thames Valley pod.tv is the UK’s fastest growing video podcast webTV site that provides original content across a wide range of topics including art, music, culture, cooking, gardening, business, legal, illustrated audio stories, families and parenting, and documentaries. All of the shows are commercially sponsored, allowing companies to get their marketing messages in between the ears of, and in front of the eyes of, the “download generation.”

“This is the 21^st Century TV guide for video on demand services,” said Roger Dyer, marketing director of Thames Valley pod.tv. “Instead of reading a paragraph of text describing the show, our audience can directly search the content of our shows to make their viewing selection. This makes it much easier to find shows that interest them and, in particular, parts of shows that might interest them the most.”

PodZinger uses speech-to-text technology to create a text index of the video sounds track, which enables users to find content anywhere within both audio and video podcasts and jump directly to the point where their keyword is spoken. For Thames Valley pod.tv and others, PodZinger makes audio and video content more accessible, thereby improving the user experience and generating more exposure for visitors looking for the most relevant content.

“PodZinger’s partnership with Thames Valley pod.tv exemplifies the growing trend of online video or video on demand for entertainment,” said Alex Laats, PodZinger CEO. “This particular partnership is unique in that it is PodZinger’s first outside of the U.S., but one of many to come.”

About Thames Valley pod.tv

Thames Valley pod.tv was founded by Neil Fairbrother. Neil Fairbrother created the 6th fastest growing brand¹ in the UK in 2002 (Langley-based Neos Networks) where he created Liquid Bandwidth™ business-to-business telecoms service. Neil left when Neos was sold in 2003 to Scottish & Southern Energy plc. Neil had the idea for Thames Valley pod.tv at the January 2006 planning meeting of Maidenhead Ecademy – a networking meeting of local businesses that meets monthly at Norden Farm. Thames Valley pod.tv secured first round of investment from Music System Ltd in the summer of 2006.

About PodZinger

PodZinger is the leading audio and video search engine and advertising network for brands, content providers and consumers. With PodZinger, consumers are able to find the most relevant content, content creators can monetize their online audio and video assets and advertisers can more effectively deliver their brand messages.

PodZinger, based in Cambridge, Mass., was recognized as the Best Web 2.0 Application in 2006 by the Massachusetts Innovation and Technology Exchange. PodZinger can be found at www.podzinger.com and through its network of affiliates.

¹ As ranked by Sunday Times Techtrak 100 report