JupiterResearch Finds That 22 Percent of Console Gamers Are ''Ultra Gamers'' Spending More Than Five Hours Per Week Playing Games

NEW YORK--(BUSINESS WIRE)--JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, finds that a startling 22 percent of console gamers fall in the ultra console gamers category, spending more than five hours per week playing games. Detailed in a new JupiterResearch report, “Audience Segmentation: Coaxing Gamers up the Consumption Ladder,” these gamers spent more than $50 in the last six months on console game software.

“While ultra gamers are a very important audience segment for game manufacturers and retailers, nearly twice as many console gamers spend fewer than five hours and $50 dollars on games”

“While ultra gamers are a very important audience segment for game manufacturers and retailers, nearly twice as many console gamers spend fewer than five hours and $50 dollars on games,” said Michael Gartenberg, Vice President & Research Director at JupiterResearch. “This represents a significant opportunity for video game stakeholders to drive greater consumption among existing gamers.”

Gamers that spent more than five hours per week playing games spend between 20 and 100 percent more money on game software than low-play intensity segments.

“Suppliers should use connected consoles to influence gamer consumption patterns,” said David Schatsky, President of JupiterKagan. “Because of the tracking capabilities, this conduit is perfect for testing initiatives designed to drive participation as well as to identify which segments to target.”

The complete findings of this report and detailed insight on how to best market game platforms and software to consumers is immediately available to JupiterResearch clients online at www.jupiterresearch.com. For details on JupiterResearch's methodology visit www.jupiterresearch.com/bin/item.pl/methodology or email [e-mail] to request a detailed methodology statement. For additional information on this report or JupiterResearch's Personal Computer & Console Games research service, visit www.jupiterresearch.com or contact Kieran Kelly, Senior Vice President of Global Sales and Client Service, at 1-800-481-1212 or [e-mail].

About JupiterResearch

JupiterResearch provides unbiased research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business. The company helps online businesses make critical decisions about technology selection, spending, staffing, and Web site effectiveness; advises consumer-facing companies with online advertising, marketing, and customer service strategies to understand, attract, convert and retain customers; and guides technology vendors and service providers on market opportunity, positioning, product definition, and pricing. JupiterResearch is headquartered in New York City and has offices throughout the US and Europe. For more information, visit www.jupiterresearch.com. JupiterResearch is a division of JupiterKagan, Inc.

About JupiterKagan, Inc.

JupiterKagan, Inc. was formed in 2006 from the merger of JupiterResearch and Kagan Research, two companies providing thought leadership, research and advice in the domain of the media and telecommunications, Internet, and emerging consumer technologies. The company's deliverables include continuous information services (available by subscription), research reports, data, inquiries with research analysts, appraisals, litigation support and consulting. JupiterKagan operates from six offices in the United States, United Kingdom, France and Germany. For more information, visit www.jupiterkagan.com.