Godfathers of Hispanic Marketing Share the Stage to Give Retrospective View on Change in Hispanic Market

SAN ANTONIO--(BUSINESS WIRE)--On Nov. 20, 2006 Al Aguilar, CEO of Creative Civilization; Ernest Bromley, CEO of Bromley Communications; and Lionel Sosa, CEO of MATT.org and will share the stage for the first time in almost a decade to provide insight on the rapidly changing and expanding environment of the Hispanic Market. The panel discussion will take place at the Crowne Plaza Hotel, 111 E. Pecan, San Antonio, Texas starting at noon.

“We like to say that SA Vision is the AMA’s ‘Voice of Hisperience.’ We want to encourage a free flow exchange of ideas regarding the best ways to market within culturally diverse groups”

The co-founders of the original Sosa, Bromley, Aguilar & Associates, which is now Bromley Communications, the largest Hispanic market advertising agency in the country, currently advise and consult with corporate giants, company presidents, and aspiring Hispanic marketers throughout the county.

Made possible by the San Antonio Chapter of the American Marketing Association (AMA) through its Hispanic Marketing arm SA Vision, the panel will draw hundreds of attendees from the professional and academic sectors.

“We are extraordinarily excited to be able to provide our members and the public with the opportunity to hear from these founding fathers of the Hispanic Advertising industry,” said Diane Huth, Committee Chair for SAVision and a member of the AMA Board. “These three have not been on a joint panel for almost a decade, and it is extraordinarily rare to get this level of expertise and years of experience in one place at one time.”

The Godfathers of Hispanic Marketing - Al Aguilar, Ernest Bromley, and Lionel Sosa - will discuss the changes in the Hispanic market over the past quarter century, plus look into the future of this lucrative industry. RSVP’s are required no later than noon, November 17. AMA Members-$30, Guests-$40, Student AMA Members-$25. A no show policy is in effect. Reservations can be placed at www.sa-ama.org.

SA Vision is the Hispanic marketing special interest group of the San Antonio AMA chapter. It is dedicated to furthering the development of the Hispanic marketing profession through education, promotion, and sharing of resources, information and insight on which marketers base strategic decisions, both locally and throughout the nation.

“We like to say that SA Vision is the AMA’s ‘Voice of Hisperience.’ We want to encourage a free flow exchange of ideas regarding the best ways to market within culturally diverse groups,” said Chris Day, VP of Public Relations for the San Antonio AMA Chapter and SAVision.

Representatives on the leadership committee include experts from the professional and non-profit sectors as well as academia. Interviews can be arranged with the panelists as well as with SA Vision representatives.

The San Antonio AMA Chapter is the premier Marketing business association in San Antonio with approximately 215 members. For more information, visit www.sa-ama.org The San Antonio chapter is part of the American Marketing Association, a national association of individuals and organizations involved in the practice, teaching and study of marketing worldwide. The principal roles are:

Improving - Advancing marketing competencies, practice and thought leadership.

Promoting - Being an advocate for marketing and promoting its importance, efficacy and ethics.

Supporting - Being an essential resource for marketing information, education/training and relationships.

For more information on the American Marketing Association, or to join the AMA, visit www.marketingpower.com.