ELECTRAFY YOURSELF!

Party to be held at the new Red Pearl Kitchen in Hollywood on Wednesday, October 25^th

SAN ANTONIO--(BUSINESS WIRE)--Payment Data Systems, Inc. (OTCBB:PYDS), along with Carmen Electra, announced today that the official launch party of their Carmen Electra Prepaid MasterCard^® and the Carmen Electra Gift MasterCard^® will be held at the Red Pearl Kitchen in Hollywood, California, on Wednesday, October 25th. Payment Data Systems, Inc., is an integrated electronic payments solutions provider, and now has Carmen Electra Prepaid MasterCard^® and the Carmen Electra Gift MasterCard^® available for purchase at www.carmencard.com.

“We are excited to partner with such a talented personality as Ms. Electra to offer this exciting card program. The Carmen Electra Prepaid MasterCard® and the Carmen Electra Gift MasterCard® are unlike any others because of their extremely competitive pricing, exclusive Carmen Electra content and continuously evolving features and benefits.”

The Carmen Electra Prepaid MasterCard^® and the Carmen Electra Gift MasterCard^® are the first series in the company’s celebrity prepaid card portfolio. Louis Hoch, President and COO of Payment Data Systems, Inc. said, “We are excited to partner with such a talented personality as Ms. Electra to offer this exciting card program. The Carmen Electra Prepaid MasterCard^® and the Carmen Electra Gift MasterCard^® are unlike any others because of their extremely competitive pricing, exclusive Carmen Electra content and continuously evolving features and benefits.”

Carmen Electra fans can also register for the “Electrafy Yourself” sweepstakes by going to www.carmencard.com. Prizes include Prepaid Carmen Electra Gift MasterCard^® cards, autographed merchandise and a shopping spree with Carmen Electra!

The Carmen Electra Prepaid MasterCard^® and the Carmen Electra Gift MasterCard^® are issued by MetaBank pursuant to license by MasterCard International and are marketed and administered by Payment Data Systems Inc. For updates, please see http://www.carmencard.com.

About Payment Data Systems, Inc.

Payment Data Systems is an integrated payment solutions provider to merchants and billers. The organization provides an extensive set of products to deliver world-class payment acceptance. Payment Data has solutions for merchants, billers, banks, service bureaus and card issuers. The strength of the company is its ability to offer specifically tailored solutions for card issuance, payment acceptance and bill payments. Payment Data is the owner of the electronic bill payment portal, http://www.billx.com, which has the ability to transmit payments to thousands of national billers. Payment Data Systems Inc. (OTCBB:PYDS) is a registered ISO/MSP of MetaBank. Payment Data’s intellectual property includes U.S. Patent Number 7,021,530 that relates to bill payments made with debit and stored value cards. For Investor Relations, contact Michael Long at 210-249-4040 or email at [e-mail]. For additional information, visit www.paymentdata.com.

About MetaBank

MetaBank is a federally-chartered savings bank headquartered in Storm Lake, Iowa. Meta Financial Group, Inc.^® is the bank holding company for MetaBank, MetaBank West Central, Meta Payment Systems^®, and Meta Trust Company^®. The Meta Payment Systems division of MetaBank based in Sioux Falls, South Dakota, serves banks, processors, and third party marketers by providing prepaid cards, credit cards, ACH origination, merchant acquiring, ATM sponsorship, and money transfer. Meta Financial Group is traded on the NASDAQ NM: CASH. For more information call 605-275-8052 or visit http://www.metacash.com.

FORWARD-LOOKING STATEMENTS DISCLAIMER

Except for the historical information contained herein, the matters discussed in this release include certain forward-looking statements, which are intended to be covered by safe harbors. Those statements include, but may not be limited to, all statements regarding our and management's intent, belief and expectations, such as statements concerning our future and our operating and growth strategy. Investors are cautioned that all forward-looking statements involve risks and uncertainties including, without limitation, the factors detailed from time to time in our filings with the Securities and Exchange Commission. One or more of these factors have affected, and in the future could affect, our businesses and financial results in the future and could cause actual results to differ materially from plans and projections. We believe that the assumptions underlying the forward-looking statements included in this release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by us or any other person that our objectives and plans will be achieved. All forward-looking statements made in this release are based on information presently available to our management. We assume no obligation to update any forward-looking statements, except as required by law.

For Event Media Credentials, One on One Interviews
or More Information Contact:
Wendy Welsh - Outside the Box Events & PR
210-481-1200 or 210-601-5778
[e-mail]