PodZinger Launches Advertising Platform for Podcasters and Network of Affiliates

CAMBRIDGE, Mass.--(BUSINESS WIRE)--PodZinger (www.podzinger.com), the world’s most powerful audio and video search engine and online advertising network, today announced the launch of its advertising platform with free opt-in for podcasters. Using content classification technology and algorithms for analyzing consumer intent and aggregate consumer usage, PodZinger solves the problem of connecting consumers with relevant advertising in online audio and video content. The new service goes far beyond traditional text and click-through advertising services that advertisers are dependant on today, providing enhanced online experiences for content creators, advertisers and consumers.

“Advertisers should not wander in to the world of online audio and video with blind hope of finding their target audience”

PodZinger enables content creators to monetize their content, implement highly-targeted advertising programs and generate revenue by delivering the best and most relevant online audio and video content. “As a podcast and radio host and producer, I believe PodZinger will be a tremendous service to my listeners, enabling them to browse archived shows to find specific information of interest,” said Leo Laporte, host and producer of TWiT.tv, among other shows. “With PodZinger’s new advertising platform I will be able to deliver effective, targeted advertising that is relevant to my content. This is a powerful tool and I expect PodZinger’s new platform to generate a robust, incremental revenue stream for my business.”

With PodZinger, advertisers are able for the first time to mine multimedia search data and leverage usage and topic filters to arrive at a better understanding of how consumers are interacting with content. Based on this insight, advertisers can identify the most valuable audio and video programming and deliver the most relevant and effective messages, targeted specifically to the content viewed and its context. In addition, PodZinger makes it possible for content creators to monetize their assets by opting-in for free to the PodZinger revenue sharing program via a simple user interface. Using speech recognition technology and natural language processing, PodZinger searches words within both audio and video, not just the metadata, to classify content based on topic and usage.

Since its launch one year ago, millions of consumers have used PodZinger to search for, discover, play and download content that is relevant to them. PodZinger users have shown that they love the unprecedented “jump to” playback experience offered by PodZinger, and they’ve voted for their favorite method of viewing video content with their “clicks,” playing audio and video directly from the PodZinger site nearly 10 times more often than they download content. This creates a unique opportunity for advertisers and podcasters or any content creator to deliver brand messages in connection with the content. PodZinger’s data analysis algorithms and content classification technology make it very effective, identifying the content that is most valuable in each topic area based on frequency and duration of plays.

“Advertisers should not wander in to the world of online audio and video with blind hope of finding their target audience,” said Alex Laats, CEO of PodZinger. “With PodZinger, advertisers can craft their campaigns based on real information about consumer intent and usage, aggregated over a broad base of consumers. We are excited to bring this capability to market and share it with our content partners and network of affiliates.”

About PodZinger

PodZinger is the leading audio and video search engine and advertising network for brands, content providers and consumers. With PodZinger, consumers are able to find the most relevant content, content creators can monetize their online audio and video assets and advertisers can more effectively deliver their brand messages.

PodZinger, based in Cambridge, Mass., was recognized as the Best Web 2.0 Application in 2006 by the Massachusetts Innovation and Technology Exchange. PodZinger can be found at www.podzinger.com and through its network of affiliates.