Cubis Financial Launches CureBreastCancer.org Prepaid MasterCard® Gift Card

Portion of Each Gift Card Purchase Supports Cure Breast Cancer, Inc.’s Awareness, Education and Outreach Efforts

LAS VEGAS--(BUSINESS WIRE)--Cubis Financial, Ltd. announced today that Dr. Ernie Bodai and Cure Breast Cancer, Inc. are utilizing the company’s services to provide consumers with an innovative new way to fund the “fight for a cure”—the CureBreastCancer.org Prepaid MasterCard^® Gift Card.

“The gift card provides an easy, consumer friendly way to support the fight against breast cancer”

Dr. Ernie Bodai is the mastermind behind the U.S. Postal Service Breast Cancer Research Stamp. Launched in 1998, it was the first fundraising stamp in U.S. history. 800 million stamps have been sold to date raising nearly $70 million for breast cancer research. Dr. Bodai is also founder and CEO of Cure Breast Cancer, Inc., a Kaiser Permanente surgeon, and author of I Flunked My Mammogram!, What You Need to Know About Breast Cancer Now, and The Breast Cancer Book of Strength and Courage.

“Each time a CureBreastCancer.org Prepaid MasterCard Gift Card is purchased, it will generate funds for Dr. Bodai’s Cure Breast Cancer non-profit organization,” said Derek LaFavor, CEO of Cubis Financial, Ltd. “The gift card provides an easy, consumer friendly way to support the fight against breast cancer,” he continued. “More importantly, the gift card will raise awareness and create a new group of donors for this important cause.”

The CureBreastCancer.org Prepaid MasterCard Gift Card, powered by eCommLink, is available to consumers in the U.S. through the Internet at www.BreastCancerCard.com.

“Cure Breast Cancer, Inc. is pleased to announce the availability of the new CureBreastCancer.org Prepaid MasterCard Gift Card to raise monies for breast cancer awareness, education, outreach and the promotion of the breast cancer research stamp around the globe,” stated Ernie Bodai M.D., founder and CEO of Cure Breast Cancer, Inc.

“The CureBreastCancer.org Prepaid MasterCard Gift Card provides a way for consumers to contribute to the cancer research war chest in a meaningful way, while taking advantage of the convenience, flexibility and security offered by prepaid gift cards,” said Ted Dargan, Prepaid Product Sales, Team Lead, Americas Region for MasterCard Worldwide.

First PREMIER Bank of Sioux Falls, S.D. is the issuer of the CureBreastCancer.org Prepaid MasterCard Gift Card. Card details are available online at www.BreastCancerCard.com.

About Cubis Financial, Ltd.

Cubis Financial, Ltd. (www.CubisFinancial.com), a SellingSource.com company (www.sellingsource.com), is a technology-driven financial services marketing company that provides full-service credit, stored-value, and private-label card solutions. It assists clients with turnkey solutions that drive new customer acquisition and increase customer retention. Cubis programs are specifically designed for credit and stored-value cards such as general spend, payroll, specialty, and gift cards. With value-added services, state-of-the-art technology, and multi-channel strategic relationships, Cubis Financial is the industry’s only one-stop shop for end-to-end private label card solutions. Cubis Financial, Ltd. is a registered member service provider for MasterCard Worldwide and an independent sales organization for Visa.

About First PREMIER Bank

First PREMIER Bank (www.FirstPremier.com) believes that the combination of local ownership and its commitment to technology for the delivery of services provides a unique ability to offer personalized, flexible banking services to customers locally or nationally. First PREMIER Bank has proven itself a leader in the payments industry as best exemplified by its ranking as the 28^th largest Automated Clearing House originating bank in the nation, with customers from coast to coast. First PREMIER was recognized in 2001, 2002, and 2003 by the ABA Banking Journal as the top-performing financial institution of its asset size in the country.

About MasterCard Worldwide

MasterCard Worldwide (www.mastercardworldwide.com) advances global commerce by providing a critical economic link between financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes close to 14 billion payments each year, and provides industry-leading analysis and consulting services to financial institution customers and merchants. Through its family of brands, including MasterCard^®, Maestro^® and Cirrus^®, MasterCard Worldwide serves consumers and businesses in more than 210 countries and territories.

About Cure Breast Cancer, Inc.

Cure Breast Cancer, Inc. (www.CureBreastCancer.org) is a non-profit organization dedicated to bringing breast health awareness and education to women and their families. Working through dedicated volunteers, CBC has consistently returned more than 90 percent of all contributions to the community through various programs and services.

Dr. Ernie Bodai is founder and CEO of Cure Breast Cancer, Inc. and a Kaiser Permanente surgeon. Dr. Bodai led the grassroots lobbying effort to create the first U.S. semipostal stamp—an 8 cent surcharge over the cost of a regular stamp is donated to charity—the breast cancer research postal stamp. Since its inception in 1998 money raised from the sale of the stamp is divided between the National Institutes of Health and the U.S. Department of Defense Breast Cancer Research Program, as outlined in Congress’ Stamp Out Breast Cancer Act.

Dr. Bodai is an activist, prostate cancer survivor, physician and one of the country’s most sought-after speakers on breast cancer awareness and research.