INSIDE Contactless Expands Global Sales Organization and Appoints two Senior Top Executives

AIX EN PROVENCE, France--(BUSINESS WIRE)--INSIDE Contactless, a world leader for contactless semiconductor chips, today announced that it has expanded its sales organization by appointing Bertrand Moussel as Executive Vice President Sales for Latin America and EMEA, and Goh Say Yeow as Executive Vice President Sales for Asia Pacific.

“These are exciting times when the technology is mature enough to be pervasive, as was the Smartcard industry in the early nineties. I am very happy to join INSIDE at that moment and bring my past experience to grow those businesses in Europe and Latin America”

Charles Walton who has held the global Executive Vice President Sales & Marketing role throughout the year has done a tremendous job in driving INSIDE to record sales volumes in 2006 and in developing the activities of the Payments Business Unit to make it the growth engine of INSIDE . As INSIDE expands its global sales organization, Charlie will concentrate on his role of leading the Payments Business Unit , focused upon product & marketing strategy and on building major partnerships within the global financial services industry. He is as well taking responsibility for marketing communications overall for INSIDE.

At INSIDE, Bertrand’s charter is to expand the European, Middle Eastern and South American sales effort. He will help accelerate INSIDE’s sales growth in these territories by working with existing accounts to expand INSIDE’s unique value proposition with each account. Bertrand will report directly to INSIDE’s CEO, Remy de Tonnac.

“Contactless technologies are going main-stream in many markets and geographies. After a period of pilots and interoperability set-up, we’ll see an accelerated migration in the Banking and Telecom sectors, with very meaningful multi-applicative concepts powered by NFC,” says Bertrand. “These are exciting times when the technology is mature enough to be pervasive, as was the Smartcard industry in the early nineties. I am very happy to join INSIDE at that moment and bring my past experience to grow those businesses in Europe and Latin America”.

Bertrand Moussel acquired a Masters Degree in Electrical Engineering from SUPELEC (1982), and he earned his MBA from HEC. He started his professional career in the semiconductor industry, working for ST Microelectronics and Texas Instruments, where he held various sales and marketing positions. In 1992, he joined Gemplus, where he proceeded to build the Latin American business from the ground up, achieving $120 million– overseeing sales, marketing, development and manufacturing. In 2003, he became CEO of AVILINKS, a manufacturer of Telecom equipment for the Internet Broadband industry specialized in “triple play” applications. By mid-2005, Bertrand joined Oberthur Card Systems, where he led the Banking and Transport Business Units as well as acting as the company’s Director for the South America region.

INSIDE also announced today that Goh Say Yeow has joined the company to manage the sales strategy for Asia, and to reinforce and build on the existing activities in the region. Goh Say Yeow will also report to Remy de Tonnac.

Mr Goh Say Yeow states: “I’m enthusiastic about joining the INSIDE team in Asia. The company has achieved remarkable distinction in the Asia Pacific region through an innovative technology and great professionalism. I’m glad to be able to contribute to its growth in this region.”

Goh Say Yeow, holds a Degree in Marketing from CIM UK and a Diploma in Electrical and Electronic engineering. He has more than 15 years of sales and marketing experience in the Information Technology and Smart Card industries.

Before joining INSIDE, Goh Say Yeow was Gemalto’s Sales Vice President for South Asia in all business segments: Telecom, Financial and ID Security for strategy and products. Prior to this, Say Yeow also headed Gemplus’ Financial and Security Service Business Unit in South East Asia, where he was responsible for the overall strategy, development and marketing of the unit’s products and services in the region. Say Yeow has also served as General Manager for Gemplus’ Taiwan and Hong Kong representative offices responsible for the operations in both countries. Before moving to Taiwan and Hong Kong, Say Yeow held the title of Regional Sales Manager for Gemplus and was responsible for sales operation in Thailand, the Philippines and Indo-China.

“INSIDE is a rapidly expanding company, in a fast growing market, and we’re thrilled to bring two seasoned Executive Vice Presidents onboard like Bertrand Moussel and Goh Say Yeow,” said Remy de Tonnac, CEO of INSIDE Contactless. “I believe that 2007 is going to be a year of global expansion for Contactless technology – Bertrand and Say Yeow are the perfect executives to reinforce our presence in their respective regions.”

About INSIDE Contactless:

Headquartered in France with a global presence in China, Singapore, Poland and the USA, INSIDE Contactless is a leading fabless semiconductor provider, delivering the most flexible, innovative, cost-effective, and trusted platform for contactless applications including bank card payments and Near Field Communications (NFC). INSIDE is involved in numerous industry initiatives, including the NFC Forum, which is driving the standardization of NFC; as well as the IN-CLUB Limited, which is a non-profit association that brings together companies in the Payment, ID, Mass Transit and Mobile application markets, to collaborate on contactless applications and initiatives. For more information on INSIDE, please visit: www.insidecontactless.com