Unique New Tool for Advertising Agency New Business Hunters Launched - Ad-ology Helps Advertising Agencies Quickly and Cost-Effectively Win New Accounts

COLUMBUS, Ohio--(BUSINESS WIRE)--June 30, 2006--Sales Development Services (SDS), a leading provider of business intelligence and revenue development solutions for the advertising industry, today announced the nationwide availability of Ad-ology(R) - The Ultimate New Business Tool for Agencies.

Ad-ology is a first-of-its-kind online application created specifically for "new business hunters" - those responsible for bringing in new business to their agency - and account service teams.

“Whether you're a small agency that doesn't want to stay small forever, or a larger firm that needs to replace a lost account, Ad-ology instantly and cost-effectively gives new business hunters the winning edge with the research and powerful presentation points to back up your agency's creative.”

"Great advertising is not just an art, it's also a science," said C. Lee Smith, President/CEO of SDS. "Whether you're a small agency that doesn't want to stay small forever, or a larger firm that needs to replace a lost account, Ad-ology instantly and cost-effectively gives new business hunters the winning edge with the research and powerful presentation points to back up your agency's creative."

Within minutes, advertising agencies can use Ad-ology to obtain instant industry and account intelligence, event marketing, demographics and consumer spending data right down to the zip code level - making it easy to get smart now.

Unlike a common Internet search, Ad-ology filters through the thousands of pages of minutia to give you an impressive level of relevance in a package manageable enough to review on the cab ride over. Plus, an in-house research team conducts interviews daily, providing vital data that simply won't be found on the free Internet.

The "My Ad-ology" portion of the system also provides web-based Customer Relationship Management, pre-qualification and needs analysis tools designed specifically for advertising agency business development. Like the rest of Ad-ology, these tools are simple to use and are accessible wherever Internet access is available.

"The built-in prospecting and analysis tools add an important dimension to Ad-ology," Smith said. "Many times, it's just as important to know when to avoid pitching the wrong kind of client, so more time can be devoted to pursuing the right kind of accounts for your agency."

Availability

Ad-ology is now serving advertising agencies of all sizes across the United States. Plans start at just $150 per month. Custom research and mapping services can also be provided upon request. A free trial is available for qualified agencies wishing to "test drive" the system. More information is available at www.ad-ology.net or by contacting Brienne Smith directly at 614-436-6447 ext. 124. Ad-ology is a registered trademark of Sales Development Services, Inc.

About Sales Development Services

Columbus, Ohio-based Sales Development Services, Inc. was founded in October 1989 to help advertising sales professionals generate more revenue by taking a more customer-centric, consultative approach to selling by using the latest research and technology. More information about SDS is available at www.salesdevelopment.com.