Consumer Electronics Figure Highly on Father's Day Wish Lists; CEA Market Research Shows That Dads' Prefer TVs to Ties

ARLINGTON, Va.--(BUSINESS WIRE)--June 14, 2006--Father's Day gifts could account for more than $9 billion in spending on consumer electronics products this year, according to research released today by the Consumer Electronics Association (CEA(R)). According to Gadgets for Dad: A Father's Day Study, 24 percent of adults intend to buy a CE device for dad this year, while 38 percent of teens are looking to treat their father to a gadget gift this holiday.

"As prices come down on some of the most desired CE products, even smaller holidays offer dads the opportunity to build their gadget collection," said Sean Wargo, CEA's director of industry analysis.

“The growing transition from traditional Father's Day gifts to more CE-oriented purchases serves as a positive marker for the industry”

CEA's research shows that 42 percent of dads are hoping for a CE device as a gift for Father's Day. Though the top-rated choice among fathers was a nice restaurant meal (72 percent), CE devices beat out some of the more traditional gift options such as clothing (40 percent) and grilling equipment (30 percent).

MP3 players and digital cameras scored highest among the specific CE products dads said they would like to receive. Further, the survey shows that 74 percent of dads would actually prefer an HDTV to a gas grill as well as 70 percent who say they would take a digital camera over a set of golf clubs.

"The growing transition from traditional Father's Day gifts to more CE-oriented purchases serves as a positive marker for the industry," said Wargo.

Gadgets for Dad: A Father's Day Study (June 2006) was conducted in May, 2006. It was designed and formulated by CEA Market Research, the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer electronics industry. Please cite any information to the Consumer Electronics Association (CEA(R)). The complete study is available free to CEA member companies. Non-members may purchase the study for $499 at http://www.ebrain.org/crs/crs_all.asp.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, digital imaging, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $125 billion in annual sales. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry.

CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

UPCOMING EVENTS
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--  The 10th Annual Consumer Electronics CEO Summit
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