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January 05, 2006 12:05 PM Eastern Time 

Consumer Spending Reaches $24.3 Billion for Yearly Home Video Sales; DVD Players in More Than 82 Million U.S. Homes

2006 International CES
LAS VEGAS--(BUSINESS WIRE)--Jan. 5, 2006--Consumers spent $22.8 billion renting and buying DVDs in 2005 it was announced today by DEG: The Digital Entertainment Group at the International Consumer Electronics Show (CES). Consumer spending for DVDs was up approximately eight percent.

DVD retail sales grew five percent to $16.3 billion in 2005, with unit sales up 10 percent. In addition, consumers also spent $6.5 billion renting DVDs, an increase of 14 percent over last year.

When including VHS sales and rental, the dollars spent on home video was relatively flat from last year. Consumers spent $24.3 billion renting and buying DVD and VHS.

            U.S. CONSUMER HOME VIDEO SPENDING (in billions)

Year        DVD Sales    DVD Rental    Total       Total Consumer
                                       Consumer    Spending on Home
                                       Spending    Video (DVD & VHS
                                                   -- Rental & Sell-
                                                   Through)
______________________________________________________________________

1999          $0.7          $0.1         $0.8           $12.8

2000          $1.9          $0.6         $2.5           $14.0

2001          $5.4          $1.4         $6.8           $16.8

2002          $8.7          $2.9        $11.6           $20.3

2003         $11.6          $4.5        $16.1           $22.5

2004         $15.5          $5.7        $21.2           $24.5

2005         $16.3          $6.5        $22.8           $24.3

                                  DEG: The Digital Entertainment Group

In the fourth quarter 2005, 536.7 million DVDs shipped to retail according to figures compiled by Kaplan, Swicker and Simha on behalf of the DEG. More than 1.6 billion software units shipped throughout 2005, a nine percent increase from 2004, bringing the total number of units shipped since launch to 5.6 billion discs.

      NORTH AMERICAN DVD-VIDEO SOFTWARE SHIPMENTS BY QUARTER 
                             (in millions)

Quarter          1997        1998        1999        2000        2001
______________________________________________________________________

1st Quarter       N/A         3.3        11.1        29.0        69.2

2nd Quarter       N/A         4.1        13.9        33.2        81.7

3rd Quarter       2.3         5.9        29.0        42.7        75.9

4th Quarter       3.2        11.8        44.0        77.5       137.6

YEARLY TOTAL      5.5        25.1        98.0       182.4       364.4

TOTAL
(since launch)               30.6       128.6       311.0       675.4


Quarter                      2002        2003        2004        2005
______________________________________________________________________

1st Quarter                 120.1       231.7       332.2       403.0

2nd Quarter                 152.2       195.5       316.8       369.1

3rd Quarter                 153.3       214.6       340.9       347.9

4th Quarter                 259.4       381.5       528.4       536.7

YEARLY TOTAL                685.0     1,023.3     1,518.3     1,656.9

TOTAL
(since launch)            1,360.4     2,383.7     3,902.0     5,558.9

     Figures compiled by Kaplan, Swicker & Simha on behalf of DEG: The
                                           Digital Entertainment Group

DVD U.S. HOUSEHOLDS REACH 82 MILLION

According to figures compiled by the DEG based on data from the Consumer Electronics Association (CEA), retailers and manufacturers, an estimated 37 million DVD players were sold to U.S. consumers in 2005. Nearly 17 million DVD players sold in the fourth quarter alone.

Since launch, more than 164 million DVD players, including set-top and portable DVD players, Home-Theater-in-a-Box systems, TV/DVD and DVD/VCR combination players, have sold to consumers, bringing the number of DVD households to 82 million (adjusting for households with more than one player). Fifty percent of DVD owners now have more than one player.

           U.S. DVD HARDWARE SALES BY QUARTER (in millions)

Quarter          1997        1998        1999        2000        2001
______________________________________________________________________

1st Quarter      .030        .094        .358       1.350       2.220

2nd Quarter      .079        .149        .611       1.435       2.404

3rd Quarter      .077        .244        .880       1.550       2.537

4th Quarter      .119        .459       1.701       5.542       9.501

YEARLY TOTAL     .305        .946       3.550       9.877      16.662


Quarter                      2002        2003        2004        2005
______________________________________________________________________

1st Quarter                 3.565       4.858       6.855       7.741

2nd Quarter                 3.750       5.506       6.057       6.006

3rd Quarter                 4.740       6.470       6.593       6.250

4th Quarter                13.058      16.900      17.621      16.740

YEARLY TOTAL               25.113      33.734      37.125      36.737

TOTAL
(since launch)                                                164.049

      Includes set-top and portable DVD players, Home-Theater-in-a-Box
                       systems, TV/DVD and DVD/VCR combination players
                                  DEG: The Digital Entertainment Group

When accounting for computers with DVD capability and DVD-enabled video game consoles, an estimated 89 million households currently have the capability to play DVD (more than 80 percent of U.S. TV households), according to ICR CENTRIS. Of these, less than 20 million (17 percent) rely solely on the standard set-top box in the living room for watching DVDs. More than 80 percent of DVD-capable households have either multiple players or alternative DVD devices, such as portable players, DVD-enabled video game consoles or DVD-capable computers (ICR CENTRIS).

DEG: The Digital Entertainment Group serves to advocate and promote the many benefits associated with DVD while providing updated information regarding the format to both the media and the retail trade. As an industry-funded, nonprofit organization, the DEG also offers a forum for member companies to engage in ongoing discussions and provide external communications concerning various issues and opportunities which relate to new digital technologies that may emerge in the future.

DEG Regular members are Anchor Bay Entertainment, Buena Vista Home Entertainment, DreamWorks Home Entertainment, D&M Holdings, DTS, EMI Music, HBO Video, Hewlett Packard, Hitachi, Image Entertainment, JVC Company of America, Lionsgate, MGM Home Entertainment, Microsoft, New Line Home Entertainment, Panasonic Consumer Electronics, Paramount Home Entertainment, Philips Electronics, Pioneer Electronics (USA), Sony BMG Music Entertainment, Sony Electronics, Sony Pictures Home Entertainment, Thomson, Toshiba America Consumer Products, Twentieth Century Fox Home Entertainment, Universal Music Group, Universal Studios Home Entertainment and Warner Home Video.

Associate members are AGI Media, Ascent Media/Blink Digital, Clear-Vu, Deluxe Media Services, Giant Interactive, JVC Disc America, Macrovision, Memory-Tech, Panasonic Hollywood Laboratory, Sonic Solutions, Sonopress, Sony DADC, Technicolor and Universal Operations Group.

Interested consumers can reach the DEG at 310-888-2201, via e-mail at getinfo@digitalentertainmentinfo.com or through its web site at www.digitalentertainmentinfo.com.

Contacts

DEG: The Digital Entertainment Group
Emily Kelly, 310-888-2204
http://www.digitalentertainmentinfo.com

Company Information Center

DEG: The Digital Entertainment Group RSS feed for DEG: The Digital Entertainment Group

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