Trump, Super Premium Vodka to Be Launched by Drinks Americas; Plans Underway for Creation and National Rollout of New Trump Product

WILTON, Conn.--(BUSINESS WIRE)--Nov. 29, 2005--

Drinks Americas to Launch Worldwide Search for the Finest Vodka and Premium Packaging Worthy of the Trump Trademark

“Trump and Tonic surpassed only by the Trump Martini.”

Drinks Americas Holdings, Ltd. (DKAM) has signed a licensing agreement with The Trump Organization, thereby retaining the rights to the "Trump" name for the marketing and sales of "Trump: The World's Finest Super Premium Vodka."

J. Patrick Kenny, CEO of Drinks Americas explains, "In our view, the Trump name is one of the most recognizable and valuable global trademarks in existence today, synonymous with the very best of class. Our agreement is to search the world and work to develop the very best super premium vodka, and then to deliver that product to consumers in packaging and style worthy of the Trump trademark."

Donald Trump commented, "Trump Super Premium Vodka is a big idea. Drinks Americas' management team understands our vision for the Trump trademark. The Premium Vodka category is where the very best of fashionable spirits brands compete. That is the place for the Trump brand. By the summer of '06, I fully expect the most called for cocktail in America to be the "T&T" or the "Trump and Tonic". We are very excited that Drinks Americas will be leading this initiative and look for great success."

Drinks Americas board member Marvin Traub, former Bloomingdales Chairman and CEO said, "Donald Trump is a unique individual with broad appeal as one of the world's great global brands. 'Trump, the World's Finest Super Premium Vodka' will combine the unrivalled cache that the Trump name enjoys in the public's collective consciousness with Drinks Americas' proven marketing and branding expertise. Add finding the best vodka on earth and we believe this new product will rapidly evolve into the unquestioned preference of uncompromising consumers."

Mr. Kenny further stated, "We have a significant number of distributors asking to submit orders and wanting the brand franchise. We know that the power of the Trump trademark, when wedded to a great product in packaging worthy of the trademark will impact our and our distributors' overall business. We expect to launch the product in time for Spring of '06. As Mr. Trump has indicated, we truly hope the most called for cocktail of the season to be the "T&T" Trump and Tonic surpassed only by the Trump Martini."

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream; Roy Yamaguchi's Y Sake. Drinks non alchoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks.

Other products owned and distributed by Drinks include Damiana, the Mexican liqueur, Aguila Tequila; Norman's Wines from Australia's oldest winery, Drinks' award-winning Cohete Rum Guarana from Panama;, 1812 Beer from Sackets Harbor Brewery, Swiss T and Rheingold Beer.

Old Whiskey River, Y Sake, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition.

For further information, please visit our website at www.drinksamericas.com.

NOTE TO MEDIA: For Interviews, call Judy Katz, The Investor Relations Group, at 212-825-3210.

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.