| Integrated Global Content Management Offerings Bring Valued Expertise and Solutions Based on Rhythmyx and GlobalLink |
“For companies like Thrifty that operate worldwide, our partnership with Percussion allows content managers located anywhere to manage global, regional, and local content with as much automation as they chose by seamlessly connecting source language workflows with localization workflows”
Translations.com and Percussion(R) Software today announced a strategic partnership under which the companies have integrated their product offerings to enhance the creation and management of global web content. The integration of Translations.com's GlobalLink Globalization Management System as a multilingual module for Percussion's flagship Rhythmyx(TM) 5.7 Content Management System (CMS) solution allows content managers to produce and update global content in as many as 100 languages. The combination of GlobalLink translation technology and the Rhythmyx Content Management System creates a powerful one-stop-shopping solution for organizations that want to roll out a robust and highly scalable multi-site Web presence.
Creating and managing multiple, localized and regionalized Web sites on a large, worldwide scale can present a number of major challenges to an organization's IT resources. These challenges are compounded when multinational corporations develop a multi-site Web presence that reaches dozens or even hundreds of sub-sites with many multi-lingual variations. Among the many benefits of managing multilingual Web sites with an integrated GlobalLink-Rhythmyx solution are:
-- Empowering business users to localize each Web presence;
-- Streamlining the translation of Web content;
-- Keeping translated content fresh;
-- Maintaining corporate branding standards across localized sites;
-- Reducing overall localization costs; and,
-- Applying best practices to effectively deploy localized multi-lingual sites.
Thrifty Car Rental, a subsidiary of Dollar Thrifty Automotive Group, Inc. (NYSE: DTG) and a customer of both companies, currently uses an integrated GlobalLink-Rhythmyx installation to manage English, French, German, and Spanish content on www.thrifty.com. More efficient global content management results in better global brand management, faster content updates, and increased revenue for companies like Thrifty, that place mission-critical importance on their multi-site Web publishing to reach global audiences.
According to Brad Rosenthal, Director of Internet Strategy, for Thrifty Car Rental, "Addressing multi-cultural and multilingual markets is an important initiative for Thrifty, both domestically and abroad. With a global presence in 70 countries, Thrifty is committed to making things as easy as possible for our non-English speaking customers on thrifty.com. By partnering and integrating their products, Percussion and Translations.com are providing us with just the right tools to make this happen."
"For companies like Thrifty that operate worldwide, our partnership with Percussion allows content managers located anywhere to manage global, regional, and local content with as much automation as they chose by seamlessly connecting source language workflows with localization workflows," said Phil Shawe, President & CEO of Translations.com. "We're very pleased to partner with Percussion and make GlobalLink capabilities available for Rhythmyx users who need robust search functionality to make the best use of their content on a global scale. This partnership advances our goal of forming alliances with leading content management companies, such as Percussion, to benefit our mutual customers."
Patricia Nagle, Percussion's Vice President of Worldwide Sales and Alliances, commented, "We have been working closely with Translations.com for the past two years and our joint customers are now seeing the fruits of our efforts. The GlobalLink-Rhythmyx integration supports customers like Thrifty that are focused on driving value from a robust, scalable content management solution that truly fits their needs for multilingual support. With Rhythmyx, our goal has always been to deliver the right balance between out-of-the-box functionality and easy customization, and we add significantly to that value by partnering with leading vendors such as Translations.com that offer complementary solutions. "
Translation.com's partnership with Percussion will enable the two firms to deliver sophisticated content management solutions more easily to meet joint customers' global, multi-site Web publishing needs. Percussion's industry-leading capabilities, including Rhythmyx's De-Coupled Delivery, Active Assembly and Intelligent Relationships, will enable Translation.com's customers to gain a new level of flexibility in solving their global content management needs. Translation.com's leading enterprise language solutions will allow Percussion's customers to leverage the company's pioneering techniques for globalization and multilingual business solutions.
About Translations.com, Inc.
Translations.com provides software and web site localization, as well as enterprise language solutions, to clients in virtually every major industry. Translations.com's business services are focused on the strategic needs of organizations seeking to communicate and conduct business in international markets. Translations.com has an established global presence on three continents and continues to pioneer new techniques and technologies for the rapid development of multilingual business solutions. For more information visit the Translations.com web site, www.translations.com, or email the company at info@translations.com.
About Percussion Software
Percussion Software's family of practical software solutions enables customers to maximize both the value and quality of their enterprise content through cost-effective content management, ease of content reuse, optimized delivery to multiple channels and increased efficiency. The company's flagship product, Rhythmyx 5.7, based on open standards, is the first Enterprise Content Management (ECM) solution to provide cost-effective, multi-channel delivery of easily reusable content. Percussion's Lyrix 2 product, the first comprehensive Lotus Domino Content Integration solution, unlocks proprietary Domino content for reuse in other enterprise applications. Lyrix 2 builds on Percussion's Domino expertise, gained over the past 10 years from the company's line of award-winning and innovative Power Tools for Lotus Domino: Notrix, PowerFlow, and ServerAdmin Plus.
Percussion's portfolio of over 2,500 customers includes Fortune 1000 companies as well as other global, industry and public sector leaders, including Armstrong World Industries, Bank One, Bayer, Colgate, the FAA, Hitachi, HUD, IBM, ICI Paints, Intel, Jefferson Health System, MasterCard International, McKesson, Merck, Motorola, Northrop Grumman, Prudential Insurance, Shell Chemical, the Dept. of State, 3M, Thrifty Car Rental, Toshiba and Verizon. Founded in 1994, Percussion Software is self-funded and profitable. More information can be found on the Web at www.percussion.com.
Percussion Software is a registered trademark and Rhythmyx, Active Assembly and De-Coupled Delivery are trademarks of Percussion Software. All other registered trademarks and trademarks mentioned herein are the property of their respective owners.
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