Provo Craft Adds Dynamic Leader to its Senior Team

SPANISH FORK, Utah--(BUSINESS WIRE)--Oct. 31, 2005--Provo Craft & Novelty Inc., a leading supplier of craft products, announced today the appointment of Jim Thornton as company president. Thornton joins the company after serving as president of Tru Vue Inc. (McCook, Ill.), a leading supplier of glazing products to the custom picture framing and consumer electronics industries.

In a related move, the company announced company veteran Eric Larsen has been named chief executive officer. Current CEO Robert Workman assumes the role of chairman, focusing on creative development.

“I am very excited to join such an innovative and progressive company”

"We are making these moves now to accommodate our rapid growth and drive agility in the execution of our strategy," said Larsen. Larsen added, "We felt we needed someone with Jim's great experience and proven track record as we execute our strategic vision for the future. He is a great addition to our team."

Workman also expressed his support of bringing a new leader into the organization. "Provo Craft is currently developing products that will revolutionize the craft industry. Now with Jim on board, we are confident that we can accelerate our plans to bring these exciting products to the marketplace."

"I am very excited to join such an innovative and progressive company," remarked Thornton. He added, "With the addition of great new lines of products, combined with our already outstanding brand presence, we will continue to demonstrate our strong leadership position in the craft industry. I feel very fortunate to be part of the Provo Craft team."

About Provo Craft & Novelty

Provo Craft & Novelty Inc. (www.provocraft.com) was founded in 1964, and is headquartered in Spanish Fork, Utah. Provo Craft has grown from a single retail store to become one of the largest and most respected craft companies in the world, specializing in manufacturing, importing and retailing. Provo Craft currently operates 11 retail stores across Utah and Idaho, and has a 200,000-square foot distribution facility in Spanish Fork, Utah.