Stored Value Systems Forms Strategic Alliance with Brand Keys, Offering ''Total Solution'' Loyalty Program Consultation

BRENTWOOD, Tenn.--(BUSINESS WIRE)--June 27, 2005--Stored Value Systems (SVS), Inc., a wholly owned subsidiary of Brentwood-based Comdata Corporation, announced today that it has finalized an agreement with Brand Keys, a global leader in customer loyalty research metrics, to enhance SVS' "total solution" loyalty programs.

The agreement brings together the expertise of SVS, a leader in stored value card programs, and Brand Keys' expertise in providing customer loyalty metrics that predict future in-market consumer behavior that correlates highly with sales and profitability, to offer more effective loyalty programs.

“SVS offers a reliable, agile loyalty product that can conform beautifully to merchant goals”

"SVS offers a reliable, agile loyalty product that can conform beautifully to merchant goals," said Bob Skiba, SVS executive vice president and general manager. "With this alliance, SVS clients will have access to topnotch consultative resources to create and/or fine tune programs that enhance brand loyalty with the end user."

"Frustrated by the inadequacies of the traditional consumer research toolbox to meaningfully differentiate brands or correlate with sales, Dr. Robert Passikoff (founder and president) developed this proprietary customer-listening system, grounded in clinical psychology. It has proven to far exceed any existing 'touchpoint' method," stated Pam Batalis, VP of Business Development for Brand Keys. "By combining SVS' technical capabilities in stored value and our customer loyalty research expertise, we intend to create the next generation of loyalty programs for SVS customers."

About Stored Value Systems

Since introducing the first-ever magnetic-striped retail gift card to shoppers in 1995, Stored Value Systems, Inc. (SVS) is one of the world's leading providers of electronic gift cards and other card-based transaction programs. International retailers rely on SVS to create customer loyalty, increase sales and strengthen their competitive position in the retailer marketplace. Headquartered in the United States, SVS is a wholly owned subsidiary of Comdata(R) Corporation. For more information, visit www.storedvalue.com.

About Comdata Corporation

Comdata(R) Corporation (www.comdata.com) is a leading business-to-business issuer and processor of payment cards, primarily in the retail and transportation industries. Comdata's range of products and services include fleet, fuel, purchasing, T&E, payroll/reimbursement, EBT, gift and loyalty cards and processing. A full-service merchant processor, Comdata's platforms support both its proprietary card networks as well as processing for any card tender a merchant may accept. Headquartered in Brentwood, Tenn., Comdata employs more than 1,500 people nationally and internationally. Comdata is a wholly owned subsidiary of Minneapolis-based Ceridian Corporation (NYSE: CEN).

About Brand Keys

Brand Keys, Inc. is the only research consultancy in the world that specializes in customer loyalty, providing brand equity metrics that accurately predicts future in-market consumer behavior, thus, correlating highly with sales and profitability. Founded in 1984, Brand Keys is an independent global boutique based in New York City, and serves a diverse, Fortune 500 brand and agency client base.