MicroDental Laboratories Closes 2004 with Record-Breaking Revenues; Micro Advanced Cosmetics Division -- Maker of MAC Veneers -- Grows 30%

DUBLIN, Calif.--()--Feb. 9, 2005--MicroDental Laboratories, the world's leading cosmetic dentistry laboratory and makers of industry-leading MAC Veneers(TM), today announced record-breaking revenues for 2004, representing double-digit growth and the highest revenue in the company's 40-year history. The laboratory's fastest-growing division, Micro Advanced Cosmetics, which produces MAC Veneers(TM), recorded more than 30% revenue growth in 2004, its 8th consecutive year of steady growth.

"Our financial results in 2004 are a reflection of the shared commitment from every employee at MicroDental to lead the cosmetic dentistry industry," said Fred Walke, CEO, MicroDental Laboratories. "Everyone at MicroDental is enthusiastic about what we do, from giving people the healthiest most beautiful smiles possible, to creating the world's best cosmetic dental products, providing our dentist partners with full-practice support and to advancing the profession of cosmetic dentistry as a whole."

Other 2004 highlights

Patents

In 2004, MicroDental added to its steadily growing patent portfolio. With concentrated R&D efforts in the area of metal-free restorations, the company created new techniques for Zirconia reinforced restorations. Its revolutionary Pressed to Zirconia (P2Z) product was awarded a patent for lingually reinforced bridges. This type of restoration is the ultimate aesthetic solution, bridging beauty and function. The strength of the material is unprecedented and the look is completely natural. MicroDental has long been regarded as a pace-setter for innovation in dental products, materials and techniques. The laboratory's industry-leading research and development program has contributed to numerous advancements in technology and materials and has earned the company numerous patents.

2004 Industry Awards

MicroDental Laboratories was recognized by the dental industry with the following 2004 awards:

-- AACD People's Choice award from the annual American Academy of Cosmetic Dentistry (AACD) meeting for its work with Michael Reece, D.D.S. Because the winner is selected by AACD members, Peoples' Choice recognition is the industry's most coveted award.

-- Crown Council Qualified Laboratory. For investing in state-of-the-art quality assurance systems and developing stringent operating criteria, MicroDental was the first laboratory recognized with this prestigious qualification.

-- Women in Need (W.I.N.) Foundation named Heather Martin, MicroDental's Director of Industry Affiliations, "Woman of the Year" for her pioneering work with the charitable organization, which helps victims of domestic violence.

Increased Marketing Focus

2004 also saw increased marketing efforts behind the MAC Veneers(TM) brand with a new consumer and professional web site (www.macveneers.com), and the kick-off of a national marketing campaign. MAC Veneers(TM) are the most frequently specified veneer brand by top cosmetic dentists, and MicroDental's MAC Division has become widely recognized as the most advanced team of cosmetic dental technicians in the industry -- the artists behind the smile.

About Micro Advanced Cosmetics (MAC), a division of MicroDental

To focus exclusively on advanced dental aesthetics, MicroDental Laboratories created the Micro Advanced Cosmetics (MAC) division in 1997. MAC team members are the most highly trained technicians in the industry, using the most advanced pressed ceramic materials and the most sophisticated CAD/CAM and color matching technology available today to create MAC Veneers. MAC brand veneers are the highest quality and the most specified veneer brand in the industry. For more information, please visit www.macveneers.com.

About MicroDental

MicroDental Laboratories is the world's largest and most advanced cosmetic dental laboratory, setting the industry standard for innovation and quality for more than 40 years. MicroDental works closely with leading manufacturers, cosmetic dentists and professional organizations to help develop new materials, dental procedures and meaningful continuing educational opportunities for dental industry professionals. The company holds numerous patents, and many of the procedures MicroDental has developed have become industry best practices. MicroDental Laboratories employs over 500 people and is headquartered in Dublin, California. For more information, please visit www.microdental.com.

Contacts

Atomic Public Relations
Margaret Huang, 415-402-0230
margaret@atomicpr.com

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Contacts

Atomic Public Relations
Margaret Huang, 415-402-0230
margaret@atomicpr.com