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http://www.speedtv.com
January 26, 2005 10:34 AM Eastern Time 

SPEED Channel Unveils NASCAR Nation; Signature NASCAR TV Program Will Concentrate on Lifestyles, Behind-Closed-Door Content

CHARLOTTE, N.C.--(BUSINESS WIRE)--Jan. 26, 2005--

  Cast Member from Trump Reality Show The Apprentice Declares NASCAR Nation Citizenship  

“It's fun, fast-paced and takes viewers behind-the-scenes like never before. NASCAR is a lifestyle for millions of people coast-to-coast, and this show has been designed just for them by SPEED Channel, NASCAR Images, and NASCAR Digital Entertainment.”



SPEED Channel's much-anticipated new show, NASCAR Nation, will make its debut on Feb. 21 at 7 p.m. Eastern and Pacific. Airing each week of the race season, Monday through Thursday, NASCAR Nation will be the signature show for SPEED's NASCAR TV block of programming, concentrating heavily on features and all-access content.

"Much of what SPEED Channel has done with NASCAR since re-launching the network in 2002 has been about the racing and what's going on at the track," said SPEED Channel President Jim Liberatore. "We are proud of the way the NASCAR Craftsman Truck Series audience has grown since moving to SPEED, and with the successful development of programming from our traveling SPEED Stage. SPEED Channel felt like 2005 was the appropriate time to step up and develop a signature NASCAR program. NASCAR Nation will be that program."

"NASCAR has always tried to find ways to bring our fans as close as possible to the sport's athletes and the competition on the race track," said Mike Helton, President of NASCAR. "We are pleased to see NASCAR Nation on SPEED Channel making our sport even more accessible to fans."

"NASCAR Nation is the definitive all-access show for NASCAR fans," said Jeffrey Pollack, Managing Director, Broadcasting and New Media, NASCAR Digital Entertainment. "It's fun, fast-paced and takes viewers behind-the-scenes like never before. NASCAR is a lifestyle for millions of people coast-to-coast, and this show has been designed just for them by SPEED Channel, NASCAR Images, and NASCAR Digital Entertainment."

On-air talent for NASCAR Nation will include Ralph Sheheen and Courtney George in the lead anchor positions, Krista Voda as Senior Correspondent, Connie LeGrand at the News Desk, Michelle Fizer and John Willenborg as field reporters and NASCAR.com's Marty Smith on the business of NASCAR. (Bios attached)

Rick Miner, SPEED Channel SVP Programming/Production and Executive Producer, has been supervising the development of NASCAR Nation. Having introduced successful shows including Trackside and Wind Tunnel with Dave Despain, Miner feels the new SPEED show will have a feel all its own.

"NASCAR Nation will provide a unique opportunity for the fans to be immersed in the NASCAR lifestyle," Miner said. "Whether it's taking them behind the scenes at the track or into the lives and lifestyles of personalities from all over the world of NASCAR, NASCAR Nation is going to deliver access never before seen by the fans of the sport."

Although Sheheen, Voda and Smith have all spent extensive time in the world of NASCAR, several of the NASCAR Nation faces will be new to the sport.

Viewers may recognize Willenborg, a cast member on last season's reality television hit, The Apprentice, and -- believe it or not -- a former SPEED Channel intern.

"I am tremendously excited to be a part of NASCAR Nation," Willenborg said. "I have been a race fan my entire life and now to get a chance to work on this show is a dream come true. I know that there will be many challenges as a newcomer to the industry but I am confident that my drive and passion for the sport of racing will make it successful. NASCAR is one of the most complex and exciting sports today and I can't wait to bring a new and unique perspective to the fans."

"I'm looking forward to giving NASCAR fans a new and refreshing look at the sport they love, and I love," said George, who comes from a sports anchor/director position in Florida. "NASCAR is a popular sport with many interesting people involved. Whether it's a driver, crew member or owner the stories and events that take place all season long will give viewers a new perspective on the sport and the teams they follow. I hope the show will allow fans to feel closer to the sport and the people involved, give them a real sense of involvement and appreciation for everything that is NASCAR."

SPEED Channel is the nation's first and foremost cable network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED Channel delivers quality programming from the track to the garage. Now available in more than 68 million homes in North America, SPEED Channel is among the fastest growing sports cable networks in the country.

-- www.speedtv.com--

Contacts

SPEED Channel
Erik Arneson, 704-731-2189
Earneson@speedtv.com

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On-air talent for SPEED Channel's new show "NASCAR Nation" -- Top row from left: Connie LeGrand (News Desk), Marty Smith (NASCAR Business), Courtney George (Anchor), Ralph Sheheen (Anchor). Bottom row from left: John Willenborg (Field Reporter), Michelle Fizer (Field Reporter) and Krista Voda (Senior Correspondent).

On-air talent for SPEED Channel's new show "NASCAR Nation" -- Top row from left: Connie LeGrand (News Desk), Marty Smith (NASCAR Business), Courtney George (Anchor), Ralph Sheheen (Anchor). Bottom row from left: John Willenborg (Field Reporter), Michelle Fizer (Field Reporter) and Krista Voda (Senior Correspondent).

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