Heads-Up! SnoreStop Highest Bidder to Place Ad on Andrew Fischer's Forehead for One Month; $37,375.00 eBay Bid a Surprise from Daughter of SnoreStop CEO Christian de Rivel

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--Jan. 24, 2005--When 20 year-old Andrew Fischer of Nebraska announced his brilliant offer to auction off on eBay the one-month use of his forehead for advertising space, Melody de Rivel knew it would be a perfect match for her family-run business, SnoreStop -- a division of Green Pharmaceuticals. After all, she reasoned, how ironic that Fischer's eye-opening marketing concept should wind up associated with a product that helps eyes stayed closed during a good night's sleep.

On Friday, therefore, Melody outbid hundreds of competitors drawn to Fischer's clever offer with a winning bid of $37,375.00. That same afternoon, she presented her father, SnoreStop CEO Christian de Rivel, with the exciting news and the two called Fischer to -- quite literally -- put their heads together in order to launch their joint month-long campaign.

“I can never thank either Andrew or my daughter enough for this wonderful opportunity”

As detailed on his www.humanadspace.com site, Fischer is committed to bringing new meaning to the term "personal ad space," and envisions what he is doing as potentially introducing a bold new advertising vehicle to the marketplace. To his credit, however, he has refused from the outset to be the conduit for any message or product deemed tasteless or unacceptable in traditional advertising formats, and is therefore very pleased that a product as respected as SnoreStop wound up the highest bidder.

Says Fischer, "I am proud to be aligned with a product that has proven so helpful to so many people, though I doubt I'll be getting much sleep over the next four weeks!"

Green Pharmaceuticals (www.snorestop.com) was founded by a group of physicians who are committed to providing high quality natural, homeopathic remedies as an alternative to synthetic drugs. The SnoreStop brand of products has successfully served millions of customers with effective, natural solutions to the problem of snoring. This success has earned SnoreStop the respect of pharmacists, physicians and alternative medicine providers and has caused SnoreStop to become the #1 selling snoring medicine in the U.S.A.

"I can never thank either Andrew or my daughter enough for this wonderful opportunity," said de Rivel. "While this is a fun and highly original way to get our message out, snoring is often a serious problem that affects millions and often doesn't receive the attention I believe it deserves. I look forward to an enjoyable association with Andrew -- a man who clearly has a head for business in every sense of the word."